Football: New kit to swell kitty: A strip change for Stuart Pearce and his team brings a record deal for the FA. Henry Winter reports
Wednesday 10 February 1993
The prospect of a new kit will delight accountants at Lancaster Gate and retailers in the High Street but the cost ( pounds 45 for children, pounds 65 for adults) may not win the approval of parents whose offspring demand the latest replica to come on the market. 'It's a touchy subject in a recession, but I think a lot of people who buy them are adults who wear them to the pub,' Stuart Pearce, the England captain who modelled the attractive outfit yesterday, said.
Umbro agrees. 'It's a fallacy that all strips are bought for children,' Martin Prothero, the Manchester-based firm's promotions director, said. 'About 80 per cent are sold to adults. It is also three years to the day since England last changed their strip.' Umbro guaranteed that it will not be modified until 1995.
'There is immense pressure from customers to keep up with trends,' Peter Kenyon, Umbro Europe's chief executive, said in announcing what the company claims is a world-record deal. Retailers predict it will outsell all other national kits around the world, particularly if England do well under Pearce's leadership.
Pearce is no Cindy Crawford but he coped comfortably with his modelling duties and spoke highly of the kit he hopes to wear at Wembley if a groin injury heals. The top is traditional: white and tassle-free. Below, the baggy bug has struck: the blue, red-trimmed shorts are exceedingly roomy. The socks are a herring-bone style and tightly elasticated - tie-ups may have heard their final whistle.
Latest in Sport
Frank Lampard was RIGHT not to celebrate Manchester City's equaliser against Chelsea
All Blacks Aaron Cruden misses New Zealand flight after drinking session, has brilliant excuse
Colombian women's cycling team kit that makes wearer appear naked is branded 'unacceptable' by UCI president
Five reasons why Louis van Gaal is a worse Manchester United manager than David Moyes
Comment: Louis Van Gaal struggled at start of Bayern reign, but Manchester United's problems run deeper and Premier League is less forgiving
- 2 Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
- 3 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 4 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 5 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
£21552 - £22552 per annum: Randstad Education Cambridge: Randstad Education ar...
£100 - £110 per day: Randstad Education Group: Part time Design and Technology...
£20000 - £25000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...
Negotiable: Randstad Education Bristol: Head of Department for English. Wiltsh...