Nou Camp stadium expansion: Barcelona beat Manchester City on and off the field

They are on the verge of expanding Nou Camp beyond 100,000 and leaving their rivals even further behind

The really bad news for Manchester City is that Barcelona – the club they aspire to be – are 23 days away from launching into the project that will make them even bigger. Vastly bigger. Plans to transform the Nou Camp into Europe's first stadium of over 100,000 capacity – and a glittering one at that – will be put to a referendum of the club's 100,000 socios (members) on 5 April and the project reveals in myriad ways that the footballing gulf between the two clubs that was exposed on Wednesday night is a commercial one, too.

While the stamp of their Abu Dhabi backers is understandably written all over City's own stadium development, which will see the Etihad Campus sit alongside the Etihad Stadium from July next year, Barcelona will not sell full naming rights but only a subtler, less lucrative brand association they call the stadium "surname" at their expanded 'Nou Camp Nou.'

Neither would they allow Qatar Airways to buy those rights, at a cost Barça expect to be €200m (£167m) over 20 years, because they believe that to have one entity sponsoring both stadium and shirt – as City do – would create the impression that the club are "owned" by the Middle East. "We don't want it to be perceived that anyone is so powerful within the club, because this comes to the root of what Barça is. Barça is not owned by anybody," the club's vice-president Javier Faus told The Independent.

And while City's imaginative game of catch-up with the commercial powerhouses of world football has included creating mini versions of the club in New York and Melbourne, Faus says his club will not countenance such an idea. "No," he said to the idea of imitating City's global plan. "We think there is only one FC Barcelona and it is here. We are very, very proud to be here and we want to stick to our home base."

City's quest to discover some of what the Catalan club has got saw them hire two of its prime and impressive architects, chief executive Ferran Soriano and sporting director Txiki Begiristain, in 2012 but the greater scale of Barcelona is written all over the expansion plans. While City are expanding the Etihad to 62,000, Barça's 10,000 extra seats will take it to 105,000 – a necessary increase because season-ticket demand leaves even 8,000 of the socios on the waiting list. That those season tickets costs a modest €1,000 – half the €2,000 Real Madrid charge – is in part because of the club's obsession with an image of "social commitment in an obvious and far-reaching way for the 21st century" as Soriano described his philosophy as Barcelona vice-president.

The brand strategy has worked, severely dented though it was last year, by the decision to allow Qatar Airways to replace Unicef on the iconic shirts as Barça progressed towards halving its 2010 debts inside four years. The Nou Camp's Nike store is the biggest in the world, sustaining the club's belief that they can more than double the €30m-a-year (£25m) kit deal which runs to 2018, at a time when City command around £72m over six years from the same company and United are negotiating around £65m a year.

The commercial weak point of Nou Camp is its corporate hospitality – so underdeveloped amid the need to pack in the socios and foster the co-operative spirit that Barcelona take only £10m a year from it, while Real Madrid rake in £37m, Arsenal £33m, Manchester United £31.2 and Bayern Munich £20.8m. City's hugely innovative commercial operation saw them to the fastest-growing revenues in the 2013 Deloitte Money League but they are still a distance behind in this field, too. City do not state hospitality income but their overall matchday revenues are £39m a year.

The "Camp Nou redo," as Faus describes it, will put that hospitality issue right and also reshape the now antiquated, 60-year-old stadium. The work will cost €420m – part of an overall €600m site development which, despite the fragility of the Spanish economy, will be secured in syndicate loans, Faus insisted. Investment bankers from London to New York want a piece of the action, he insisted. "The banks are eager to lend to solvent clients and there are not many Spanish corporations like that. A bank is a bank. If it does not keep lending it will close its doors."

The uncertainties lie in the money Barcelona will continue to command in TV rights. The club are arguing for wider distribution of money, to allow "more Atletico Madrids" to grow up, as Faus put it, though Barcelona insist that their own take must remain the same, so the smaller clubs' rise must come from a bigger TV deal overall. That seems contingent on another broadcaster – perhaps Al Jazeera or BSkyB – coming into the field. There's no certainty that they will.

Even less predictable, of course, is the game of football – and whether Barcelona's La Masia Academy can keep producing the talent we witnessed in Lionel Messi on Wednesday night. Faus said that Gerard Deulofeu, on loan at Everton, and Rafinha, on loan at Celta Vigo, would be first-team superstars in the next two years. "We don't need to spend €150m a year [on players] because of La Masia," he insisted, though the on-field inconsistency which had created a firestorm before Wednesday's match revealed how nothing is immutable in this sport. "We are completely sure we will maintain our success because we have Leo Messi and we have Neymar," Faus said. "We need to win everything. City lost against a 'B' team [Wigan] and there was no crisis. Here it would be an earthquake."

Yaya Touré spoke more presciently than he realised when he said of his team's defeat that Barcelona had "more experience at this level than us". City, a good side with some great players, are still forming their philosophy and global reach. Barcelona, a great side with many great players, have been honing theirs for a decade. "You have to understand we are not a machine," Touré reflected. But that is precisely what Wednesday night's Barcelona team were – a machine which is about to get bigger.

Suggested Topics
News
Denny Miller in 1959 remake of Tarzan, the Ape Man
people
Arts and Entertainment
Cheryl despairs during the arena auditions
tvX Factor review: Drama as Cheryl and Simon spar over girl band

News
Piers Morgan tells Scots they might not have to suffer living on the same island as him if they vote ‘No’ to Scottish Independence
news
News
i100Exclusive interview with the British analyst who helped expose Bashar al-Assad's use of Sarin gas
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Sport
Angel Di Maria celebrates his first goal for Manchester United against QPR
Football4-0 victory is team's first win under new manager Louis van Gaal
Arts and Entertainment
art
News
newsIn short, yes
Arts and Entertainment
Rob James-Collier, who plays under-butler Thomas Barrow, admitted to suffering sleepless nights over the Series 5 script
tv'Thomas comes right up to the abyss', says the actor
Arts and Entertainment
Calvin Harris claimed the top spot in this week's single charts
music
Sport
BoxingVideo: The incident happened in the very same ring as Tyson-Holyfield II 17 years ago
News
Groundskeeper Willie has backed Scottish independence in a new video
people
Arts and Entertainment
The Doctor poses the question of whether we are every truly alone in 'Listen'
tvReview: Possibly Steven Moffat's most terrifying episode to date
News
i100
Life and Style
Cara Delevigne at the TopShop Unique show during London Fashion Week
fashion
News
The life-sized tribute to Amy Winehouse was designed by Scott Eaton and was erected at the Stables Market in Camden
peopleBut quite what the singer would have made of her new statue...
Sport
England's Andy Sullivan poses with his trophy and an astronaut after winning a trip to space
sport
News
peopleThe actress has agreed to host the Met Gala Ball - but not until 2015
Caption competition
Caption competition
Latest stories from i100

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week
The fall of Rome? Cash-strapped Italy accused of selling its soul to the highest bidder

The fall of Rome?

Italy's fears that corporate-sponsored restoration projects will lead to the Disneyfication of its cultural heritage
Glasgow girl made good

Glasgow girl made good

Kelly Macdonald was a waitress when she made Trainspotting. Now she’s taking Manhattan
Sequins ahoy as Strictly Come Dancing takes to the floor once more

Sequins ahoy as Strictly takes to the floor once more

Judy Murray, Frankie Bridge and co paired with dance partners
Wearable trainers and other sporty looks

Wearable trainers and other sporty looks

Alexander Wang pumps it up at New York Fashion Week
The landscape of my imagination

The landscape of my imagination

Author Kate Mosse on the place that taught her to tell stories