Millwall agree partnership with Prostate Cancer UK: Club take bold step to display charity logo on shirts for free

 

Millwall have announced a free partnership to display the logo of the national charity Prostate Cancer UK on their shirts for the 2013/14 season.

Prostate Cancer UK was the Football League’s adopted charity for 2012/13 and Millwall took the lead in supporting the cause by hosting a photo-shoot with its players last July.

Millwall will waive all commercial fees making the sponsorship free for the charity. The deal includes a year’s joint fundraising effort which aims to raise some £100k to be divided between the charity and the Millwall FC Community Trust -

Both Millwall director Trevor Keyse and the Lions’ legendary former striker Neil Harris, now back on the coaching staff at The Den, have fought their own battles with male cancers and the club’s fans have already helped to raise upwards of £70,000 for an appeal set up by Harris to help fight prostate and testicular cancers.

Prostate Cancer UK is the leading UK charity in the fight against male cancer and this partnership means the global profile of Millwall Football Club can be put to work in raising funds to combat a killer disease which affects so many football fans, their families and friends.

Lions CEO Andy Ambler said: “A motto that we have adopted at our club is ‘Football is the answer, not the problem.’ There is so much that we do, and can do more of, which enables Millwall to be a force for good. We are a family club, and like every family we know many close to us who have suffered the effects of cancer."

He added: "Prostate cancer mostly affects men aged over 50. Others at special risk are men of African and African Caribbean descent, and also men with a family history of prostate cancer. We can help get across the urgent message that prostate cancer is treatable when it’s diagnosed early.

"If displaying the Prostate Cancer UK logo on our shirts, providing regular information in our publications and around our ground, and having health professionals available on matchdays to discuss issues in an informal setting, helps saves lives, we will have achieved something even greater than three points on a Saturday afternoon.”

Prostate Cancer UK’s Mark Bishop said: “With 250,000 men – enough to fill The Den 12 times over – living with prostate cancer in the UK, this partnership is a fantastic opportunity to boost awareness of the disease and net thousands of pounds to help more men survive it.

Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor