End of an era as England qualifier moves online

This weekend's England football international will be broadcast exclusively live over the internet for the first time, it emerged today.

Media group Perform is to stream Saturday's away clash against Ukraine on a pay-per-view basis on newspaper websites, including The Independent, which will screen the game at www.ukrainevengland.com/independent

The move follows the collapse of pay-TV platform Setanta earlier this year, which had been due to broadcast the World Cup qualifier.

International football agency Kentaro had sold the broadcast rights of the fixture to Setanta, and after the collapse failed to agree rights offers with any of the more traditional broadcasters such as BBC, ITV and Five.

Perform's executive chairman, Andrew Croker told the BBC: "The world is changing...this is a classic example of it.

"It's exciting. Anyone who wants to come on a journey with us should sign up - they will enjoy it."

The cost of watching the game was being advertised today on one national newspaper as £4.99, if viewers "signed up early".





Peter Silverstone, managing director of Kentaro, told the BBC that a maximum of one million subscribers would be taken for the match.

This is the "safe number to stop at to ensure the optimal broadcast", he said.

Former England coach Sven-Goran Eriksson will be part of the studio line-up, he added, with a "top commentary team".

Mr Silverstone said: "You will watch as you would any other streaming on the internet, like YouTube or the BBC iPlayer - there will be a pop-up player that will show the match in a very good quality stream.

"We have a huge marketing effort behind us with the various newspaper groups that will promote the match on their websites.

"Commercially this will work and genuinely offers an exciting opportunity for us. We wouldn't embark on this project if we didn't feel it had strategic long-term value, this isn't a one-off shot."



Perform said it streams more than 15,000 events a year, with millions of site users a month.

England have already qualified for the 2010 World Cup, winning all eight of their group matches.



Football Association spokesman Adrian Bevington told the broadcaster that his organisation "would obviously like to see the game broadcast to as many people as possible".

"These are the rights of the Ukrainian FA and the agents they've appointed to sell them," he said.

"A traditional TV platform would be ideal to broadcast the game but it's not the case. It's not in our control."

Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones