Qatar 2022: Fifa under pressure as 'strongest partner' Adidas issue statement on World Cup corruption

Adidas has joined partners Visa and Sony in releasing statements commenting on the allegations of corruption and bribery

The pressure has mounted on Fifa after Adidas became the second of its six official corporate partners to comment on the negative publicity surrounding the allegations of corruption and bribery during Qatar’s bid for the 2022 World Cup.

In a statement released today, Adidas joined Japanese electronics manufacturer Sony in voicing its concern about the negative image the corruption allegations were having on Fifa and the sport.

The statement said: "Adidas enjoys a long-term and successful partnership with Fifa that we are looking forward to continue.

"Having said that, the negative tenor of the public debate around Fifa at the moment is neither good for football nor for Fifa and its partners."

It is the most significant comment to come from a Fifa sponsor yet, due to the fact that Adidas has been one of Fifa’s most lucrative partners and strongest supporters for over four decades.

Their partnership began in 1970, and has seen Adidas hold monopoly over every World Cup and Fifa tournament ever since.

Last year, both organisations signed a 17-year contract that would see Adidas as the Official Partner and Supplier for the World Cup until 2030.

It is believed that the partnership between the two is worth almost $70 million a year to Fifa.

Earlier today, Sony became the first of Fifa’s corporate partners to release a statement commenting on the corruption allegations.In the statement they said: “As a Fifa partner, we expect these allegations to be investigated appropriately.”

“We continue to expect Fifa to adhere to its principles of integrity ethics and fair play across all aspects of its operations.”

This was followed by credit card company Visa, who echoed Sony's calls asking for Fifa to ensure appropriate actions were taken to "respond to the report and its recommendations."

So far, the other three commercial partners - Coca-Cola, Hyundai, Emirates - are yet to release any public statements in relation to the allegations of corruption surrounding Qatar’s 2022 bid.

The Qatar bid team has said it “vehemently denies all allegations of wrong-doing” in the wake of recent reports, and that it was cooperating fully with Mr Garcia’s investigation.

“The Qatar 2022 Bid Committee always upheld the highest standard of ethics and integrity in its successful bid to host the 2022 FIFA World,” a statement read.

Fifa President Sepp Blatter has called for time to be allowed to investigate the allegations, tweeting this morning: "Never ignoring media reports on ethics allegations in football. But let the Ethics Committee work!"

Read More: No legal action for Qatar if Fifa decide on a re-vote
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

‘Can we really just turn away?’

Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

Nine of Syria and Iraq's 10 world heritage sites are in danger...

... and not just because of Isis vandalism
Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

Girl on a Plane

An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
Why Frederick Forsyth's spying days could spell disaster for today's journalists

Why Frederick Forsyth's spying days could spell disaster for today's journalists

The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
Markus Persson: If being that rich is so bad, why not just give it all away?

That's a bit rich

The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

Coleman on course to end half a century of hurt for Wales

Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
Rugby World Cup 2015: The tournament's forgotten XV

Forgotten XV of the rugby World Cup

Now the squads are out, Chris Hewett picks a side of stars who missed the cut
A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

Britain's Atlantis

Scientific study beneath North Sea could revolutionise how we see the past
The Queen has 'done and said nothing that anybody will remember,' says Starkey

The Queen has 'done and said nothing that anybody will remember'

David Starkey's assessment
Oliver Sacks said his life has been 'an enormous privilege and adventure'

'An enormous privilege and adventure'

Oliver Sacks writing about his life
'Gibraltar is British, and it is going to stay British forever'

'Gibraltar is British, and it is going to stay British forever'

The Rock's Chief Minister hits back at Spanish government's 'lies'
Britain is still addicted to 'dirty coal'

Britain still addicted to 'dirty' coal

Biggest energy suppliers are more dependent on fossil fuel than a decade ago
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

Orthorexia nervosa

How becoming obsessed with healthy eating can lead to malnutrition
Lady Chatterley is not obscene, says TV director

Lady Chatterley’s Lover

Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
Farmers in tropical forests are training ants to kill off bigger pests

Set a pest to catch a pest

Farmers in tropical forests are training ants to kill off bigger pests