Qatar 2022: Fifa under pressure as 'strongest partner' Adidas issue statement on World Cup corruption

Adidas has joined partners Visa and Sony in releasing statements commenting on the allegations of corruption and bribery

The pressure has mounted on Fifa after Adidas became the second of its six official corporate partners to comment on the negative publicity surrounding the allegations of corruption and bribery during Qatar’s bid for the 2022 World Cup.

In a statement released today, Adidas joined Japanese electronics manufacturer Sony in voicing its concern about the negative image the corruption allegations were having on Fifa and the sport.

The statement said: "Adidas enjoys a long-term and successful partnership with Fifa that we are looking forward to continue.

"Having said that, the negative tenor of the public debate around Fifa at the moment is neither good for football nor for Fifa and its partners."

It is the most significant comment to come from a Fifa sponsor yet, due to the fact that Adidas has been one of Fifa’s most lucrative partners and strongest supporters for over four decades.

Their partnership began in 1970, and has seen Adidas hold monopoly over every World Cup and Fifa tournament ever since.

Last year, both organisations signed a 17-year contract that would see Adidas as the Official Partner and Supplier for the World Cup until 2030.

It is believed that the partnership between the two is worth almost $70 million a year to Fifa.

Earlier today, Sony became the first of Fifa’s corporate partners to release a statement commenting on the corruption allegations.In the statement they said: “As a Fifa partner, we expect these allegations to be investigated appropriately.”

“We continue to expect Fifa to adhere to its principles of integrity ethics and fair play across all aspects of its operations.”

This was followed by credit card company Visa, who echoed Sony's calls asking for Fifa to ensure appropriate actions were taken to "respond to the report and its recommendations."

So far, the other three commercial partners - Coca-Cola, Hyundai, Emirates - are yet to release any public statements in relation to the allegations of corruption surrounding Qatar’s 2022 bid.

The Qatar bid team has said it “vehemently denies all allegations of wrong-doing” in the wake of recent reports, and that it was cooperating fully with Mr Garcia’s investigation.

“The Qatar 2022 Bid Committee always upheld the highest standard of ethics and integrity in its successful bid to host the 2022 FIFA World,” a statement read.

Fifa President Sepp Blatter has called for time to be allowed to investigate the allegations, tweeting this morning: "Never ignoring media reports on ethics allegations in football. But let the Ethics Committee work!"

Read More: No legal action for Qatar if Fifa decide on a re-vote
Have you tried new the Independent Digital Edition apps?
News
Night job: Pacha nightclub DJ, Joan Ribas, is the new kingmaker on the island
news
Arts and Entertainment
Nicole Kidman plays Grace Kelly in the film, which was criticised by Monaco’s royal family
film'I survived it, but I’ll never be the same,' says Arash Amel
Life and Style
Retailers should make good any consumer goods problems that occur within two years
tech(and what to do if you receive it)
Life and Style
healthIf one was missed, vomiting blood was seen as a viable alternative
Life and Style
tech
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor
The ZX Spectrum has been crowd-funded back into play - with some 21st-century tweaks

The ZX Spectrum is back

The ZX Spectrum was the original - and for some players, still the best. David Crookes meets the fans who've kept the games' flames lit
Grace of Monaco film panned: even the screenwriter pours scorn on biopic starring Nicole Kidman

Even the screenwriter pours scorn on Grace of Monaco biopic

The critics had a field day after last year's premiere, but the savaging goes on
Menstrual Hygiene Day: The strange ideas people used to believe about periods

Menstrual Hygiene Day: The strange ideas people once had about periods

If one was missed, vomiting blood was seen as a viable alternative
The best work perks: From free travel cards to making dreams come true (really)

The quirks of work perks

From free travel cards to making dreams come true (really)
Is bridge the latest twee pastime to get hip?

Is bridge becoming hip?

The number of young players has trebled in the past year. Gillian Orr discovers if this old game has new tricks
Long author-lists on research papers are threatening the academic work system

The rise of 'hyperauthorship'

Now that academic papers are written by thousands (yes, thousands) of contributors, it's getting hard to tell workers from shirkers
The rise of Lego Clubs: How toys are helping children struggling with social interaction to build better relationships

The rise of Lego Clubs

How toys are helping children struggling with social interaction to build better relationships
5 best running glasses

On your marks: 5 best running glasses

Whether you’re pounding pavements, parks or hill passes, keep your eyes protected in all weathers
Joe Root: 'Ben Stokes gives everything – he’s rubbing off on us all'

'Ben Stokes gives everything – he’s rubbing off on us all'

Joe Root says the England dressing room is a happy place again – and Stokes is the catalyst
Raif Badawi: Wife pleads for fresh EU help as Saudi blogger's health worsens

Please save my husband

As the health of blogger Raif Badawi worsens in prison, his wife urges EU governments to put pressure on the Saudi Arabian royal family to allow her husband to join his family in Canada