World Cup 2014: Adidas withdraw T-shirts with too much 'sex appeal'

Brazil has been keen to steer away from linking the country from sex in the run-up to this summer's tournament

Adidas have withdrawn a series of T-shirts, one of which carried the slogan 'Looking to score?', after complaints from the organisers of the 2014 World Cup in Brazil.

The German sportswear brand are among the chief sponsors of this summer's tournament and are producing various merchandise, including the official ball.

One of their ranges was a series of T-shirts which have been accused of sexualising the host country's image.

One had images of scantily clad women with the slogan 'Looking to score?'. Another had 'I love Brazil' along with a heart shaped liked a bikini-clad bottom.

Brazil have been eager to stay away from linking Brazil's image with sex appeal, and the tourism board criticised the range from Adidas.

"Such an attitude indirectly contributes to committing crimes such as sexual child and adolescent exploitation," said the tourism ministry in Brazil.

Read more: England may use 'penalty psychologist' in Brazil
Sir Dave Brailsford to address England team

Brazil president Dilma Rousseff also appeared to enter the debate, tweeting that while Brazil welcomes visitors to the World Cup, her country is ready to fight sexual tourism.

 

The T-shirts, which were a limited edition range meant for sale in the US, have now been withdrawn.

"Adidas always pays close attention to the opinion of its consumers and partners," a statement read.

"Therefore, it is announcing that these products will not be sold anymore."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project