Dunkin Donuts apologise to Liverpool fans after posting insensitive picture of club crest with Hillsborough tribute replaced by milkshakes

The US donut and coffee chain issued an immediate apology to fans of the club after replacing the memorial flames on the club crest

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The Independent Football

Dunkin Donuts have issued an apology to Liverpool fans after drawing up a mock version of the club’s crest that replaces the ‘eternal flames’ which pay tribute to the 96 victims of the Hillsborough disaster with milkshake cartons.

The donut and coffee company based out in the United States is one of the Merseyside club’s global partners, but they quickly realised the error of their ways when they were inundated by messages from angry Liverpool fans on social media.

The Dunkin Donuts Twitter account sent out a picture of the photoshopped club crest, which also saw the Shankly Gates replaced with donuts and the words ‘You’ll Never Walk Alone’ changed to ‘America Runs On Dunkin’.

Unsurprisingly, fans of the Reds were quick to blast the chain for their ill-advised decision.


Dunkin Donuts soon deleted the tweet, and issued a statement to apologise for their actions in which they insisted they did not mean to cause offence.

The Hillsborough Memorial Eternal Flame at Anfield

The 96 victims of the Hillsborough disaster are remembered annually

"We apologize for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest,” the statement read,

"As a proud partner of LFC, we did not intend any offense, particularly to the club's supporters. We have removed the tweet and halted the campaign immediately."