Former Brazilian footballer Ronaldo joins advertising firm WPP
The World Cup winner is to take a job placement at the group
Former Brazilian footballer Ronaldo has secured his latest transfer with a move to London to study advertising under the wing of WPP supremo Sir Martin Sorrell.
WPP confirmed the World Cup winner is to take a job placement at the group - the world's biggest advertising and communications firm - and will work closely with chief executive Sir Martin to learn the tricks of the trade.
The pair have already worked together, with Ronaldo running sports marketing agency 9ine in Brazil for the past two years, which is a collaboration between the football hero and WPP.
He has also been helping the group on the upcoming World Cup and Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
Ronaldo, 36, told Brazilian newspaper Meio e Mensagem: "Learning from Martin Sorrell will be perfect.
"I won't leave him alone. I'll be asking him questions the whole day, just like a striker. He's going to have to tell me everything."
Ronaldo, full name Ronaldo Luis Nazario de Lima, retired from football in 2011 after a career that saw him play for Real Madrid, Barcelona and Inter Milan.
He won the World Cup in 2002 for his country, scoring two goals in the final, and was also named Fifa world player of the year three times.
It is believed his placement with WPP will last for at least two years, during which time he is reportedly expected to spend up to five months in the UK.
Ronaldo set up his agency 9ine based in Sao Paulo with a mission to exploit opportunities surrounding sports in Brazil through branded events, public relations and marketing.
WPP has a growing arm in Latin America, including around 6,000 employees in Brazil.
The wider group has around 158,000 full-time staff and annual profits of £1 billion.
It owns companies including public relations firm Ogilvy, communications agency RLM Finsbury and market research firm Kantar Worldpanel.
Latest in Sport
ITV's Adrian Chiles voted the most gaffe prone football pundit this season
Wigan v Arsenal FA Cup semi-final: 10 reasons why Arsenal are right to fear an upset at Wembley
WWE comment: Brock Lesnar was the right man to end The Undertaker's WrestleMania streak...now he's the guy to beat
David Moyes reveals Manchester United transfer targets have been 'quietly' spoken to and they don't care about Champions League football
Darren Fletcher tells Manchester United squad that they are playing for their futures
- 1 Pastafarians rejoice as Church of the Flying Spaghetti Monster is granted permission to register as a religion in Poland
- 2 David Cameron: 'Jesus invented the Big Society – I'm just continuing God's work'
- 3 Nine-month-old boy charged with attempted murder in Pakistan granted bail by judge
- 4 A businessman is being walked on a leash in Farringdon
- 5 'Hello mum, this is going to be hard for you to read ...'
Beyond the veil: What happened after Rebekah Dawson refused to take her niqab off in court
Gay Birmingham teacher resigns after parents complained that they did not want him to teach their children
David Cameron: 'Jesus invented the Big Society – I'm just continuing God's work'
Le Pen targets halaal and kosher food: French National Front to stop Muslim and Jewish pupils having pork-free school dinners
Gun drama at Buckingham Palace gates: Queen's Guard points bayonet-fixed rifle at man's face
The Vikings were feared for a reason