Former Brazilian footballer Ronaldo joins advertising firm WPP
The World Cup winner is to take a job placement at the group
Former Brazilian footballer Ronaldo has secured his latest transfer with a move to London to study advertising under the wing of WPP supremo Sir Martin Sorrell.
WPP confirmed the World Cup winner is to take a job placement at the group - the world's biggest advertising and communications firm - and will work closely with chief executive Sir Martin to learn the tricks of the trade.
The pair have already worked together, with Ronaldo running sports marketing agency 9ine in Brazil for the past two years, which is a collaboration between the football hero and WPP.
He has also been helping the group on the upcoming World Cup and Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
Ronaldo, 36, told Brazilian newspaper Meio e Mensagem: "Learning from Martin Sorrell will be perfect.
"I won't leave him alone. I'll be asking him questions the whole day, just like a striker. He's going to have to tell me everything."
Ronaldo, full name Ronaldo Luis Nazario de Lima, retired from football in 2011 after a career that saw him play for Real Madrid, Barcelona and Inter Milan.
He won the World Cup in 2002 for his country, scoring two goals in the final, and was also named Fifa world player of the year three times.
It is believed his placement with WPP will last for at least two years, during which time he is reportedly expected to spend up to five months in the UK.
Ronaldo set up his agency 9ine based in Sao Paulo with a mission to exploit opportunities surrounding sports in Brazil through branded events, public relations and marketing.
WPP has a growing arm in Latin America, including around 6,000 employees in Brazil.
The wider group has around 158,000 full-time staff and annual profits of £1 billion.
It owns companies including public relations firm Ogilvy, communications agency RLM Finsbury and market research firm Kantar Worldpanel.
New UK station Russia Today gives a very bizarre view of Britain
By performing as African Americans or Indians, white people get to play act a kind of 'imaginary liberation', writes Michael Mark Cohen
New essay by JK Rowling went live on Pottermore site this morning
Top Gear presenter is no stranger to foot-in-mouth controversy
Latest in Sport
Manchester City vs Manchester United combined XI: No place for Yaya Toure... or any United defenders
Sami Khedira transfer news: Arsenal can win the Premier League if they sign Khedira in January, says Perry Groves
Manchester City vs Manchester United analysis: Manuel Pellegrini has no excuse for City's lack of a Plan B, writes Danny Higginbotham
Chelsea injury list: Loic Remy lead the Blues' absent players while Diego Costa is set to return
Radamel Falcao: Manchester United ready to seal permanent transfer of striker as 'everything is complete' to extend his Old Trafford stay
- 1 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 2 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 3 Top Gear presenter Jeremy Clarkson criticised for beer tweet
- 4 The bubble bursts for Sodastream
- 5 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything