Former Brazilian footballer Ronaldo joins advertising firm WPP
The World Cup winner is to take a job placement at the group
Former Brazilian footballer Ronaldo has secured his latest transfer with a move to London to study advertising under the wing of WPP supremo Sir Martin Sorrell.
WPP confirmed the World Cup winner is to take a job placement at the group - the world's biggest advertising and communications firm - and will work closely with chief executive Sir Martin to learn the tricks of the trade.
The pair have already worked together, with Ronaldo running sports marketing agency 9ine in Brazil for the past two years, which is a collaboration between the football hero and WPP.
He has also been helping the group on the upcoming World Cup and Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
Ronaldo, 36, told Brazilian newspaper Meio e Mensagem: "Learning from Martin Sorrell will be perfect.
"I won't leave him alone. I'll be asking him questions the whole day, just like a striker. He's going to have to tell me everything."
Ronaldo, full name Ronaldo Luis Nazario de Lima, retired from football in 2011 after a career that saw him play for Real Madrid, Barcelona and Inter Milan.
He won the World Cup in 2002 for his country, scoring two goals in the final, and was also named Fifa world player of the year three times.
It is believed his placement with WPP will last for at least two years, during which time he is reportedly expected to spend up to five months in the UK.
Ronaldo set up his agency 9ine based in Sao Paulo with a mission to exploit opportunities surrounding sports in Brazil through branded events, public relations and marketing.
WPP has a growing arm in Latin America, including around 6,000 employees in Brazil.
The wider group has around 158,000 full-time staff and annual profits of £1 billion.
It owns companies including public relations firm Ogilvy, communications agency RLM Finsbury and market research firm Kantar Worldpanel.
Kirstie Allsopp has waded into the female fertility debate again
Gillian Anderson lays into gender disparity in Hollywood
Latest in Sport
Arsene Wenger 18th anniversary at Arsenal: His WORST signings XI during his time with the Gunners
18 things Wenger has still never done at Arsenal
Arsene Wenger's worst signings XI
Colombian women's cycling team kit that makes wearer appear naked is branded 'unacceptable' by UCI president
Nani: On loan Sporting Lisbon winger admits he may not return to Manchester United
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 5 Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so