Former Brazilian footballer Ronaldo joins advertising firm WPP
The World Cup winner is to take a job placement at the group
Former Brazilian footballer Ronaldo has secured his latest transfer with a move to London to study advertising under the wing of WPP supremo Sir Martin Sorrell.
WPP confirmed the World Cup winner is to take a job placement at the group - the world's biggest advertising and communications firm - and will work closely with chief executive Sir Martin to learn the tricks of the trade.
The pair have already worked together, with Ronaldo running sports marketing agency 9ine in Brazil for the past two years, which is a collaboration between the football hero and WPP.
He has also been helping the group on the upcoming World Cup and Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
Ronaldo, 36, told Brazilian newspaper Meio e Mensagem: "Learning from Martin Sorrell will be perfect.
"I won't leave him alone. I'll be asking him questions the whole day, just like a striker. He's going to have to tell me everything."
Ronaldo, full name Ronaldo Luis Nazario de Lima, retired from football in 2011 after a career that saw him play for Real Madrid, Barcelona and Inter Milan.
He won the World Cup in 2002 for his country, scoring two goals in the final, and was also named Fifa world player of the year three times.
It is believed his placement with WPP will last for at least two years, during which time he is reportedly expected to spend up to five months in the UK.
Ronaldo set up his agency 9ine based in Sao Paulo with a mission to exploit opportunities surrounding sports in Brazil through branded events, public relations and marketing.
WPP has a growing arm in Latin America, including around 6,000 employees in Brazil.
The wider group has around 158,000 full-time staff and annual profits of £1 billion.
It owns companies including public relations firm Ogilvy, communications agency RLM Finsbury and market research firm Kantar Worldpanel.
Latest in Sport
Preston fan who appeared to snatch Jermaine Beckford's shirt from eight-year-old boy identified and says: 'the truth will come out'
Fifa corruption arrests: All hail the Feds for riding to football's rescue
England 'favourites' to host 2018 World Cup following Fifa arrests
Premier League 2015/16 kits: Confirmed and rumoured strips from Arsenal, Manchester United, Liverpool, Chelsea and others
Manchester United season player ratings: Grading Louis van Gaal's entire squad
- 1 Autistic adults could take pure MDMA to 'reduce social anxiety'
- 2 Stolen Instagram photo sells for $90,000
- 3 Before you complain about your GP, this is what you need to know about actually doing the job
- 4 Charlie Charlie Challenge explained: not a Mexican demon being summoned — it's gravity
- 5 Paracetamol Challenge: Mother of girl killed by overdose pleads with teenagers not to take part
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
The day that Britain resigned as a global power
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Australian man punched in the face for defending Muslim women from abuse on train
A nation of inequality: How the UK is failing to feed its most vulnerable people
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote