Former Brazilian footballer Ronaldo joins advertising firm WPP
The World Cup winner is to take a job placement at the group
Former Brazilian footballer Ronaldo has secured his latest transfer with a move to London to study advertising under the wing of WPP supremo Sir Martin Sorrell.
WPP confirmed the World Cup winner is to take a job placement at the group - the world's biggest advertising and communications firm - and will work closely with chief executive Sir Martin to learn the tricks of the trade.
The pair have already worked together, with Ronaldo running sports marketing agency 9ine in Brazil for the past two years, which is a collaboration between the football hero and WPP.
He has also been helping the group on the upcoming World Cup and Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
Ronaldo, 36, told Brazilian newspaper Meio e Mensagem: "Learning from Martin Sorrell will be perfect.
"I won't leave him alone. I'll be asking him questions the whole day, just like a striker. He's going to have to tell me everything."
Ronaldo, full name Ronaldo Luis Nazario de Lima, retired from football in 2011 after a career that saw him play for Real Madrid, Barcelona and Inter Milan.
He won the World Cup in 2002 for his country, scoring two goals in the final, and was also named Fifa world player of the year three times.
It is believed his placement with WPP will last for at least two years, during which time he is reportedly expected to spend up to five months in the UK.
Ronaldo set up his agency 9ine based in Sao Paulo with a mission to exploit opportunities surrounding sports in Brazil through branded events, public relations and marketing.
WPP has a growing arm in Latin America, including around 6,000 employees in Brazil.
The wider group has around 158,000 full-time staff and annual profits of £1 billion.
It owns companies including public relations firm Ogilvy, communications agency RLM Finsbury and market research firm Kantar Worldpanel.
Latest in Sport
Laura Trott and Jason Kenny announce engagement
Manchester United vs Newcastle United preview: Alan Pardew targets rare Old Trafford win to halt Newcastle slump
Arsenal vs QPR: Leroy Fer seeks perfect present for Boxing Day
Jose Mourinho on Sir Alex Ferguson: 'A good friend, a good person, a fantastic sense of humour. I like him very, very much'
Arsenal vs QPR live: Latest score and updates plus reaction to wins for Manchester United, Manchester City, Chelsea and Spurs
- 1 PlayStation and Xbox hacked by Lizard Squad
- 2 Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
- 3 The Grace Dent Christmas Questionnaire
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 Vagina canoe artist defends herself over ‘obscenity’ charges
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'