The partnership will see the club donate the space on their kit to the charity instead of selling it to a commercial venture.
This commendable decision by Blackburn is not the first example of 'alternative kit sponsorship', although it is one of the better ones - as this guide demonstrates.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments