In pictures: Chelsea players John Terry, Fernando Torres and David Luiz star in bizarre marketing campaign for adidas covered in blue paint

Players feature in campaign to launch 2013/14 kit

Ever wondered what a bizarre mash up involving Chelsea FC and Avatar would look like?

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Probably not - but thanks to a new promotion from Adidas - now you know.

It will take a decent wash to get him clean, but Petr Cech says being covered in paint “shows how blue I can be”.

The Chelsea goalkeeper and Eden Hazard doused themselves in blue as part of a promotion for adidas. Meanwhile Juan Mata, David Luiz, Oscar and Fernando Torres rock the Avatar look to perfection. It is all to promote Chelsea’s new kit which, adidas says, is “blue, what else matters?”

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