Manchester United kit deal: £750m Adidas agreement signals Reds can compete with Real Madrid and Manchester City
Financially there are now fewer impediments to going head-to-head with the very wealthiest clubs, including Barcelona and PSG
We will never know if adidas would have agreed to pay such a huge sum to make Manchester United’s kits if David Moyes had been retained as manager, but this is certainly a vote of confidence in Louis van Gaal as well as the United brand.
The new deal will not kick in until the 2015-16 season, and adidas clearly expects Manchester United not only to be back in the Champions League, but also to have a strong chance of winning it.
They ought to be strong contenders. With Chevrolet’s shirt sponsorship deal already in place from August 2015, United will be earning £125m a season just from their shirts.
Read more: Man United announce £750m deal
Manchester United mid-summer report
Cavani on his way to Old Trafford
That figure can be doubled through Premier League TV income, and increased again through European football, ticket receipts and corporate entertainment, and the myriad country-specific marketing agreements the owners, the Glazer family, continue to sign.
New Manchester United coach Louis van Gaal
The Glazers’ initial instinct, that there was money to be made from United, has been proven to be a smart judgement, though they can expect outgoings to increase sharply too as players’ agents apprise themselves of United’s income, think of a figure, then treble it. Will they meet such demands? We will see, but there is no financial reason for United not to go head-to-head with Real Madrid, Barcelona, Paris St-Germain and, of course, Manchester City. The latter two may, in theory, have limitless petrodollar funds, but Uefa’s Financial Fair Play rules are very much to United’s advantage.
The deal is a fillip for the English game, if not necessarily the national team, after a season that was disappointing in Europe as well at the World Cup. It underlines the strength of the Premier League product, albeit most other teams cannot command anything like these sums. However, the pity is it is highly unlikely much of this cash will be re-invested into the game, indeed, a lot of it may not even be re-invested into United.
Latest in Sport
Andy Murray tells how coach Amélie Mauresmo revealed her pregnancy
Floyd Mayweather vs Manny Pacquiao: The biggest fight of all time, or maybe just the most lucrative?
What time does Floyd Mayweather vs Manny Pacquiao start?
Everton 3 Manchester United 0 player ratings: Who scored lower - Marouane Fellaini or Radamel Falcao?
Floyd Mayweather vs Manny Pacquiao: What time does it start and where can I watch it?
- 2 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 3 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 4 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 5 UK weather: Britain braced for snow to replace sun as arctic air mass moves in
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove