Premier League tops for shirt deals

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The Premier League has leapfrogged the Bundesliga as the biggest earner from shirt sponsorship, according to a study by consulting firm Sport+Markt published yesterday. Endorsement deals for the 20 Premier League clubs totalled €128m (£112m) in 2010-11, compared with €118.5m for the 18 sides in Germany's top league.

English clubs, who also earn the most from television deals, increased their revenue from €83.5m the previous year while income for their German counterparts was also up, from €108.6m.

Italy's Serie A was third in the latest ranking on €65.9m, followed by France's Ligue 1 on €58.8m and Spain's La Liga with €57.5m.

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