Sky Sports 5 launch: Bizarre painting of Liverpool captain Steven Gerrard coincides with yet another channel on Sky
Channel dedicated to European football kicks off tonight
You may or may not be aware that Sky Sports are about to launch a new channel - Sky Sports 5.
It will be "the new home of European football on Sky" - although why any of Sky Sports 1-4 could not have been used for the job (as they have been before today) is not altogether clear. Something about BT Sport stealing away Champions League rights from next season may have something to do with it, although that wasn't in the press release.
So the seventh dedicated sports channel in Sky's stable (they also have Sky Sports News and Sky Sports F1) will be officially unveiled tonight at 6pm ahead of the Uefa Super Cup match between Real Madrid and Sevilla in Cardiff.
But you probably knew that anyway - Sky Sports' publicity has been as abundant as it's been daft.
It started with an oddly muted David Beckham featuring in an advert at the Sky Sports 'research centre'. After testing out a few poor ideas to improve the subscription service's footage, the former England captain finds that "the simplest idea is also the best" - a new channel.
Since then, things have got weirder.
Today five portraits by renowned art forger John Myatt were released. Steven Gerrard, Andres Iniesta, Andrea Pirlo, Arjen Robben and Cristiano Ronaldo have been painted in the style of painters from their homeland, from Vincent van Gogh to Pablo Picasso. The results (below) are ridiculous.
Andrés Iniesta in the style of Pablo Picasso’s Portrait of Dora Maar Arjen Robben in the style of Vincent Van Gogh’s Self Portrait Cristiano Ronaldo in the style of Columbano Bordalo Pinheiro’s Portrait of Professor Antero de Quental Andrea Pirlo in the style of Leonardo da Vinci’s Mona Lisa Steven Gerrard in the style of Joshua Reynolds’ Portrait of General John Burgoyne
As if that wasn't enough to make sports fans well aware of the new channel, just to make sure, Sky Sports have inflated a football to 65 times the size of a normal one and will roll it out for tonight's match at the Cardiff City Stadium. That viewers will have to be watching Sky Sports 5 to see it was perhaps not considered to be important.
Liam Neeson's Downton dreams
Thriller is set in the secret world of British espionage
Bomber jacket worn by Mary Berry sells out within an hour
Much-loved cartoon character returns - without Sir David Jason
Actress to appear in second series of the hugely popular crime drama
Latest in Sport
Think before you ink: Manchester United fan gets Sir Alex Ferguson tattoo - and will regret it for the rest of his life
Borussia Dortmund vs Arsenal player ratings: How did Ozil and Welbeck do in Germany?
Colombian women's cycling team kit that makes wearer appear naked is branded 'unacceptable' by UCI president
Bayern Munich vs Manchester City player ratings: Joe Hart? Thomas Muller? Jerome Boateng? Who was the star man?
Borussia Dortmund vs Arsenal: Mesut Ozil given the worst rating possible by German newspaper Bild after poor performance
- 1 Thailand beach murders: Thai PM suggests 'attractive' female tourists cannot expect to be safe wearing bikinis
- 2 Scottish independence: What you shouldn't tweet about if you want to avoid jail today
- 3 Scottish independence: Five reasons Salmond is secretly hoping for a 'No' vote
- 4 Archbishop of Canterbury admits doubts about existence of God
- 5 Isis plan to 'behead random member of the public' in Sydney thwarted by Australian police
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence referendum: A nation divided against itself
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter