Uefa reveal cost of Champions League final tickets
UEFA today admitted that ticket prices for the Champions League final at Wembley on May 28 will be the most expensive ever.
The cheapest tickets on general sale will come to £150 plus a £26 administration fee, while the cheapest category four tickets available through the clubs will be £80.
UEFA's director of competitions Giorgio Marchetti said the prices were in line with comparable events such as the World Cup final or European Championship final.
Marchetti said at the ticket launch at London's City Hall: "The prices are based on the type of event and when you compare it to other events we don't think that the Champions League final is overpriced.
"We do not want to squeeze every single penny out of the market.
"We have to benchmark this event against other comparable events, like for example the final of the Euros and the World Cup.
"Last year there was already a significant increase compared to the previous editions but it's nothing to do with being in London and it is still priced below comparable events."
UEFA announced that 11,000 tickets will be available on general sale at £300, £225 and £150 with wheelchair entry costing £80. A certain number of £80 tickets will be available among the 25,000 allocated to each club in the final.
The cost of Champions League final tickets has rocketed since Rome 2009 - the category three tickets have almost doubled since then, when they cost £80.
Marchetti faced hostile questioning about the administration fee and the cost of 'youth packages' - especially with UEFA president Michel Platini moving the final to a Saturday because he wanted to encourage more children to attend.
"That's also why we put some tickets from children at a discounted price," said Marchetti, though the cost of a package for one adult and one child is only available in category two and will cost £338. "That's a 50% discount for the child," said Marchetti.
The £26 administration fee per two-ticket booking - or £36 outside of Europe - was justified because there were "costs involved", he said. Asked about the administration fee for the UEFA's women's Champions League final at Craven Cottage on May 26 - where tickets cost just £5 - Marchetti replied: "That is a nasty question. I hope you don't think the men's final and women's final have the same target of people. We are not making a profit, we have different targets and objectives for the women's final.
"This is the market price. Do you think we would have trouble filling Wembley if the prices were higher? You think it would be different?
"We try to strike a balance between the interest of the supporters and the interest of the event. Why should we price the tickets lower than what we think is a fair level?"
UEFA expect income from the Champions League final to top £14million, £3m more than last year's final in Madrid.
Latest in Sport
Arsenal have 'too many strikers' claims Arsene Wenger, despite admitting Lukas Podolski is 'not a real centre-forward'
Arsenal transfer news: Arsene Wenger says he will be 'actively involved' on deadline day... but may not buy a striker despite Giroud injury
Fernando Torres to AC Milan: Jose Mourinho talks up Mattia Destro with Torres on verge of Chelsea exit
Mario Balotelli has been 'spoken to at length' and Liverpool have ensured he lives on Merseyside rather than Manchester
Burnley vs Manchester United: Why Louis van Gaal has been unflustered by United's terrible start to the season
- 1 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Oil tanker with $100 million cargo goes missing off Texas coast
- 4 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
- 5 Medina: Saudis take a bulldozer to Islam's history
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage