Arsenal new kit: Puma release teaser videos as record deal officially starts today
Puma deal is worth £150m over five years, but the new kit is yet to be seen
German sports manufacturer Puma have released a series of Arsenal videos after their record-breaking kit deal came into effect today.
The new kit is yet to have been released, but it was believed to have been leaked by a fan in Macau, who spotted it in Puma's official store.
Arsenal ended a 20-year partnership with American giants Nike when Puma came in with a whopping five-year, £150m deal. It is the biggest such deal in British football, eclipsing Manchester United's £25.4m-per-year deal with Nike.
Arsenal posted a picture to their Twitter page of Olivier Giroud, Mikel Arteta and Santi Cazorla in a plain white version of the kit - representing a blank canvas.
Although the new kit won't be released for another 10 days, that hasn't stopped Puma drumming up interest with a series of teaser videos.
The videos, mostly of a photo shoot, offer small glimpses at the new home and away kits.
Latest in Sport
Australian Open 2015: Serena Williams vs Dominika Cibulkova match preview
Manchester United transfer news: Louis van Gaal personally stepped in to block Adnan Januzaj's loan move to PSG
Chelsea transfer news and rumours: Juan Cuadrado battle; Douglas Costa wants move; Paul Pogba possible
Chelsea vs Liverpool match report: Branislav Ivanovic seals classic semi-final with extra-time header to send Blues to Wembley
Gabriel Paulista: Talented Brazilian could grow into world-class defender at Arsenal
- 1 King Salman: Just five days in, Saudi Arabia's new king has already overseen a beheading
- 2 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 4 Presidential optical illusion offers clues to how brain processes faces
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures