Arsenal new kit: Puma release teaser videos as record deal officially starts today
Puma deal is worth £150m over five years, but the new kit is yet to be seen
German sports manufacturer Puma have released a series of Arsenal videos after their record-breaking kit deal came into effect today.
The new kit is yet to have been released, but it was believed to have been leaked by a fan in Macau, who spotted it in Puma's official store.
Arsenal ended a 20-year partnership with American giants Nike when Puma came in with a whopping five-year, £150m deal. It is the biggest such deal in British football, eclipsing Manchester United's £25.4m-per-year deal with Nike.
Arsenal posted a picture to their Twitter page of Olivier Giroud, Mikel Arteta and Santi Cazorla in a plain white version of the kit - representing a blank canvas.
Although the new kit won't be released for another 10 days, that hasn't stopped Puma drumming up interest with a series of teaser videos.
The videos, mostly of a photo shoot, offer small glimpses at the new home and away kits.
Latest in Sport
Juventus 2 Real Madrid 1 player ratings: Carlos Tevez, Cristiano Ronaldo and Alvaro Morata on target - but who scored highest?
Juventus vs Real Madrid match report: Carlos Tevez gives Juve the edge after goals from Alvaro Morata and Cristiano Ronaldo
Gareth Bale performance slammed by Roy Keane, Paul Scholes and Lee Dixon: 'His team-mates can't be happy'
David Beckham reveals secret of his success: I 'stayed in to watch Match of the Day' rather than go out with friends on a Saturday night
Cristiano Ronaldo sticks up for Japanese boy after he struggles to speak Portuguese
- 4 Women think Irish men are the sexiest, survey finds
- 5 Florida couple forced to register as sex offenders for having sex on public beach
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils