Arsenal new kit: Puma release teaser videos as record deal officially starts today

Puma deal is worth £150m over five years, but the new kit is yet to be seen

Arsenal started their new deal with sportswear brand Puma today, launching a series of teasers (Twitter/Arsenal FC)

German sports manufacturer Puma have released a series of Arsenal videos after their record-breaking kit deal came into effect today.

The new kit is yet to have been released, but it was believed to have been leaked by a fan in Macau, who spotted it in Puma's official store.

Arsenal ended a 20-year partnership with American giants Nike when Puma came in with a whopping five-year, £150m deal. It is the biggest such deal in British football, eclipsing Manchester United's £25.4m-per-year deal with Nike.

Arsenal posted a picture to their Twitter page of Olivier Giroud, Mikel Arteta and Santi Cazorla in a plain white version of the kit - representing a blank canvas.

Although the new kit won't be released for another 10 days, that hasn't stopped Puma drumming up interest with a series of teaser videos.

The videos, mostly of a photo shoot, offer small glimpses at the new home and away kits.