Jose Mourinho has risked irking his rival Premier League managers by suggesting those who favour beautiful football over a steely defence and lethal counter-attacking are "stupid".
During Chelsea's title winning campaign they were accused of being boring - an accusation borne out of their success being built on clean sheets and narrow victories, particularly as the season went on.
Manchester United manager Louis van Gaal complained after his side lost at Stamford Bridge despite many more shots and much more possession. Arsenal manager Arsene Wenger is also famed for his team's easy-on-the-eye style that hasn't always been rewarded in terms of trophies.
A new generation of managers such as Liverpool's Brendan Rodgers and Everton's Roberto Martinez have been hailed in recent seasons for playing stylish, attacking football.
But Mourinho will always be defined by winning.
"When people talk about a new generation of coaches, what is the new generation? The generation will always be the ones that win," the Portuguese told The Sunday Times.
"And the ones that win occasionally or never win will always be something else."
Chelsea v Sydney FC player ratings
Chelsea v Sydney FC player ratings
1/14 Petr Cech - 8/10
In what could be his last game as a Chelsea player, the goalkeeper was called into action several times but was never seriously threatened until the 88th minute when he made a top-class stop.
2/14 Cesar Azpilicueta - 6
The full-back brilliantly helped create the space that allowed Remy to score the opener.
3/14 Branislav Ivanovic - 6
The defender proved crucial in maintaining Chelsea’s lead with two last-ditch clearances in the first half.
4/14 John Terry - 6
The Blues skipper made a strong challenge in the second minute of game and did well to clear the danger from Sydney late on.
5/14 Nathan Ake - 6
The left-back made a lovely run in the 23rd minute to create an early chance. He was a threat down the left flank before being replaced at half time.
6/14 Jon Obi Mikel - 6
Looked comfortable in midfield and his work allowed Matic to go further up-field.
7/14 Nemanja Matic - 6
Was freed to get involved in some of Chelsea’s attacks and indeed went for goal in the 11th minute.
8/14 Loic Remy - 8
The Frenchman made up for driving an early shot wide with his stunning opener. He was a constant threat throughout the game and really should have doubled Chelsea’s lead in the second half.
9/14 Jeremie Boga - 6
The French attacking midfielder was quiet early on, but played a role in the opening goal before driving a shot high later.
10/14 Eden Hazard - 8
The Belgian showed why he picked up the PFA Players’ Player of the Year award as he constantly impressed with his skills and fancy footwork although he didn’t get on the score-sheet.
11/14 Diego Costa - 7
The striker twice came close to scoring in the first half and looked sharp and alert until being substituted minutes before the break.
12/14 Ruben Loftus-Cheek - 4
Lasted about 20 minutes before being forced off with an apparent knock, although Mourinho's criticism afterwards suggested there might be more than meets the eye.
13/14 Dominic Solanke - 5
It was a quiet game for the player who scored against Thailand All-Stars and he was brought off eight minutes from time.
14/14 Andreas Christensen - 5
Unleashed a fine shot in the second half which was saved by Sydney’s goalkeeper.
In a goalless draw against Arsenal at the Emirates Stadium a week after their win over United, Mourinho's side were subjected to chants of 'boring boring Chelsea' by the mass ranks of Gunners supporters.
But Mourinho, who has won eight league titles, seven domestic cups, one Uefa cup and two Champions Leagues has always favoured substance over style.
"What it is, is people who got some idea, some philosophy, and want to create something like 'We build very well from the back, we have a very good ball possession we don't play counter-attack,'" the 52-year-old added.
"But if you don't play counter-attack then it's because you are stupid. Counter-attack is a fantastic item of football, an ammunition that you have, and when you find your opponent unbalanced you have a fantastic moment to score a goal.
"So I think people are creating (illusions) and it has influenced public opinion. But football will never change. Football is to win."Reuse content