Kit deal puts pressure on Arsenal to lower prices

 

Arsenal have been urged by Liverpool fans not to charge them £93 for tickets for next month’s FA Cup match, as the London club yesterday confirmed a record-breaking £150m kit deal with Puma.

The new deal, which will start this summer, is worth £30m per year, making it the largest of any English football team. Arsenal chief executive Ivan Gazidis described it last night as the “biggest commercial contract Arsenal have ever done”, but came under immediate pressure to pass those gains on to supporters.

Liverpool go to the Emirates for their FA Cup fifth-round match next month – on the weekend of 15 and 16 February – and Gazidis has been asked by Liverpool fan group Spirit of Shankly not to charge them up to £93 for tickets.

Arsenal – away at Southampton in the Premier League tonight – will decide the pricing for the match in the next day or so, and it is likely to be Category A, as their third-round tie against Tottenham Hotspur was. Spurs received an allocation of 5,100 tickets – all in the lower tier – the most expensive of which was £62.

Should Liverpool receive the maximum allocation of 9,000, that would include some in the upper tier, which for Category A games can cost £83 in the corner or £89.50 behind the goal. Booking fees and postage would take the figure over £90. When Coventry went to the Emirates in the last round, it was Category C, which meant that their 5,100 lower tier allocation cost £25.50. Spirit of Shankly asked for Liverpool’s tie to be the same category.

Gazidis was asked on Monday at the announcement of the Puma deal if the increased commercial revenue would be passed on to the fans, but suggested any real progress would be dependent on the successful implementation of financial fair play.

“We’ve been explicit in saying that as a club we have been very dependent on our ticket prices through the move to the new stadium, and it is important for us to diversify our revenue streams and expand our commercial revenue base,” Gazidis said. “This [Puma deal] does that, and helps us to take a further step down that road.

“What we hope to see, going forward, is more responsible spending in the game. If that happens, and we produce a more rational environment, that begins to take pressure off ticket prices. So we are looking forward to financial fair play, and we remain healthy sceptics about that. If there is positive enforcement from Uefa, and it takes the edge off the relentless spiral of spending, that begins to open up lots of possibilities in terms of the relationship that we have with our fans.”

Gazidis also said that the announcement of manager Arsène Wenger’s contract extension at Arsenal was only a matter of time: “Arsène will be extending [his stay] with us and at the right time we will make that announcement.”

 

Arts and Entertainment
filmPoldark production team claims innocence of viewers' ab frenzy
Life and Style
Google marks the 81st anniversary of the Loch Ness Monster's most famous photograph
techIt's the 81st anniversary of THAT iconic photograph
News
Katie Hopkins makes a living out of courting controversy
people
News
General Election
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

Why Mohammed Emwazi chose Isis

His friends were betrayed and killed by al-Shabaab
'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

Open letter to David Cameron

Building the walls of fortress Europe has had deadly results
Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

You don't say!

Tory candidates' election tweets not as 'spontaneous' as they appear
Mubi: Netflix for people who want to stop just watching trash

So what is Mubi?

Netflix for people who want to stop just watching trash all the time
The impossible job: how to follow Kevin Spacey?

The hardest job in theatre?

How to follow Kevin Spacey
Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

Armenian genocide and the 'good Turks'

To continue to deny the truth of this mass human cruelty is close to a criminal lie
Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

'Lou needed care, but what he got was ECT'

The truth about the singer's upbringing beyond
Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

This human tragedy has been brewing for years

EU states can't say they were not warned
Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

Women's sportswear

From tackling a marathon to a jog in the park, the right kit can help
Hillary Clinton's outfits will be as important as her policies in her presidential bid

Clinton's clothes

Like it or not, her outfits will be as important as her policies
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders