Liverpool fans face ticket price rise

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The Independent Online

Liverpool season ticket holders face average increases of six-and-half per cent for the 2011/12 campaign but the club have cut the cost of under-16 admission in an attempt to prevent youngsters being priced out of Premier League football.

In addition to the four per cent average rise instigated by the club, a further two-and-a-half per cent comes from the government's increase of VAT in January.

As a result, the lowest price for a Kop season ticket is now £725, with the highest being £802 for the Centenary and Main Stands.

Matchday tickets have increased by £1 for the Kop and £2 for all other stands - making the most expensive ticket £48 and the cheapest £39 - but the cost of a child admission has been dropped £8 to £15 for all matches.

"We have taken a considered view on these prices, taking into account the state of the economy, our ability to compete in a competitive football market and our aspirations for the 2011-12 season," said managing director Ian Ayre.

"Liverpool Football Club is facing growing levels of inflation which increases the cost of goods and services to the club, as much as any other business.

"The CPI (Consumer Price Index) rate of inflation is currently standing at four-and-a-half per cent and taking this into account we aimed to align the rise in match day tickets closely to this level only.

"In the case of season tickets, we have also added the revised rate of VAT set by the government which came into force in January.

"We believe that this rise represents the fairest level of increase we could offer, whilst helping to ensure we maintain our significantly reduced debt position and our aspirations to improve our playing squad.

"We believe this will allow us to be competitive and maintain our ability to challenge our main competitors, many of whom have significantly higher capacities at this time."

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