Liverpool v Manchester City: How social media is helping to fight ticket touting in football

 

Social media has emerged as an effective weapon in the fight to battle the growing epidemic of ticketing touting in football.

As has been reported, online websites are charging extortionate amounts for Liverpool’s upcoming title clash against Manchester City on Sunday.

Tickets in the Centenary Stand are can be found for an astonishing £2,453 on one website.

Purchased only in a pair the total cost came to £4,906 with a face value ticket in the same section costing just £52.

But disgruntled supporters have waged their own war on these websites, using social media to fight back.

Twitter accounts set up by Liverpool, Manchester City and Manchester United fans are promoting the fair and open sales of spare tickets for face value prices.

Reaching out to an accumulated audience of more than 180,000 followers these accounts are designed flag up touts and narrow the avenues in which they operate.

In recent years football has had an incestuous relationship with touting. Online sites such as Stubhub and Viagogo are known to work in tandem with numerous Premier League teams.

And the issue is this.

Clubs like Manchester City used to a run service whereby supporters unable to attend games could return tickets for resale.

But after joining forces with Viagogo – well known for it’s lucrative touting – the club allows the site to offer tickets for up to 150% of face value price – not including service charges.

Lifelong City supporter Adam Keyworth simply had enough and set up @CityTicketX in revolt.

He said: “I think it’s pretty sad that people feel the need to rip off fans of their own club just to line their pockets with a bit of extra cash.

“We do help to tackle the issue of inflated prices but unfortunately tickets will always change hands for ludicrous amounts.

“But as our audience, and the audience of similar sites grow then the avenues touts will use start getting much smaller.

“It’s a real shame, City have always prided themselves on being a family, working class club and these resale sites take opportunities away from people not able or willing to pay double for a ticket.

“Since opening the exchange, if I had charged the amount Viagogo do in fees I’d be approximately £24,000 richer but the motivation was to ensure fans weren’t ripped off.

“It’s an easy service that almost runs itself so it baffles me that a club as financially well off as the likes of City need to squeeze what to them is just pennies out of fans, especially in difficult financial times.”

Clubs across the country have followed suit with Manchester United and Liverpool supporters setting up similar accounts.

And in light of the recent findings fans have spoken out against rip-off online vendors.

One group in particular, @RedMancunian use Facebook and Twitter alongside a website to try and combat ticket touts and they said: “If Manchester United themselves aren’t happy to provide a service then we felt obliged to help out fellow reds.

“We were alarmed when last year supporters from abroad contacted us after paying £2,000 for seats at the United v Real Madrid Champions League tie, only find out that they had been sold a £34 face value ticket in the East Stand.

“If people didn’t buy the tickets at these crazy prices then touting would stop. We urge those people to use the various non-profit avenues to seek spare tickets.

“If we find out about touts we strive to expose them, whether that be with a tweet to our followers or by passing on details to United.”

Josh Pinder and Joseph Doyle who are behind the @MUFC_Spares account shared those sentiments and they added: “Quite frankly our motivation to set up the account was because we were sick of seeing people getting away with charging over the odds.

“Football is supposed to a game for everyone to enjoy and we felt it was about time we did something to put a stop to this.”

Suggested Topics
Have you tried new the Independent Digital Edition apps?
Latest in Sport
Sport
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

Greece referendum

Greeks say 'No' to austerity and plunge Europe into crisis
Ten years after the 7/7 terror attacks, is Britain an altered state?

7/7 bombings anniversary

Ten years after the terror attacks, is Britain an altered state?
Beautiful evening dresses are some of the loveliest Donatella has created

Versace haute couture review

Beautiful evening dresses are some of the loveliest Donatella has ever created
No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

No hope and no jobs in Gaza

So the young risk their lives and run for it
Fashion apps: Retailers roll together shopping and social networking for mobile customers

Fashion apps

Retailers roll together shopping and social networking for mobile customers
The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

Gaping hole at the heart of the European Union

Treatment of Greece has shown up a lack of genuine legitimacy
Number of young homeless in Britain 'more than three times the official figures'

'Everything changed when I went to the hostel'

Number of young homeless people in Britain is 'more than three times the official figures'
Compton Cricket Club

Compton Cricket Club

Portraits of LA cricketers from notorious suburb to be displayed in London
London now the global money-laundering centre for the drug trade, says crime expert

Wlecome to London, drug money-laundering centre for the world

'Mexico is its heart and London is its head'
The Buddhist temple minutes from Centre Court that helps a winner keep on winning

The Buddhist temple minutes from Centre Court

It helps a winner keep on winning
Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate