Liverpool yet to make decision over new stadium
Wednesday 15 June 2011
Liverpool have generated some interest in selling naming rights for a proposed new stadium but a senior official insists a final decision on whether to move or redevelop Anfield has yet to be taken.
According to Billy Hogan, managing director of Fenway Sports Management - the global commercial arm of club owners Fenway Sports Group - the primary consideration has to be ensuring the club can compete financially with their main rivals.
"We see Liverpool as a truly global proposition from a marketing standpoint and a naming rights partnership with Liverpool Football Club is really unlike any other thing there is out there," Hogan told Bloomberg.
"It's something we've seen some interest in and we'll continue to have those conversations."
Hogan added that the final decision will "rest on which opportunity allows us to keep generating revenue to compete with the rest of our competition in the Premier League".
It is believed FSG's preferred option is to increase both the capacity and corporate opportunities at Anfield, as they did when they took over at baseball side Boston Red Sox.
But that could still pose some issues in restricting match-day income and plans for a new build in Stanley Park have not been ruled out.
Under the terms of the agreement struck when plans were first drawn up for the new stadium project the club did have until the end of this month to take up the option of the 999-year lease they agreed with the city council for land in Stanley Park.
With discussions between the two parties continuing, however, that may be subject to change.
Latest in Sport
- 1 All Blacks Aaron Cruden misses New Zealand flight after drinking session, has brilliant excuse
- 2 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 3 'F*ck it, I quit': TV reporter Charlo Greene quits live on air in spectacular fashion
- 4 Alicia Keys leaks nude photo 'to create a kinder and more peaceful world'
- 5 Clothes store Joy angers mental health campaigners with Twitter exchange on bipolar disorders
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God