Major spending will not become habit Peter Coates warns Stoke fans

Stoke chairman Peter Coates is not keen on splashing out £20million in every transfer window but accepts occasionally it is necessary for the club to progress.

The Potters signed Tottenham duo Peter Crouch and Wilson Palacios and Birmingham's Cameron Jerome in a last-minute spending spree on deadline day.

However, Coates warned fans not to expect similar splurges in the future as the club continues to try to balance development with maintaining a sound financial footing.

"The football club cannot do these things alone. It relies on us to put money in to make it happen," said the chairman, whose family own an on-line gambling company.

"I'm not sure I want to see it (spending £20million in one go) often either.

"It isn't our wish that this should continue. We want to progress the club, of course, but we also want it to play at the highest level and be self-sufficient at the same time.

"That is the long-term objective and we are working towards that.

"But it is a balancing act all of the time because you get extra income from doing better as a club."

The money spent on deadline day can be offset slightly against the free transfers of Jonathan Woodgate and Matthew Upson earlier in the summer, meaning manager Tony Pulis effectively signed five players for a total of £20million.

Pulis knew he needed to vary and deepen his squad with a Europa League campaign to contest this season alongside his quest to better finishes of 13th, 11th and 12th since their return to the top flight.

Coates said it was a measure of how far the club had progressed that they could attract the calibre of player they had.

"It is quite clear we can get good players into Stoke," he told The Sentinel.

"It is a measure of how far we have come and a measure of the club's status in the game.

"But football is not an exact science, it's an unpredictable business.

"When you have made such a huge investment you just hope it's going to work for you.

"There are never any guarantees, but we do think we have made some good signings."

News
peopleFrankie Boyle responds to referendum result in characteristically offensive style
Arts and Entertainment
Highs and lows of the cast's careers since 2004
News
news
New Articles
i100... with this review
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam