Manchester City sign deal with Endemol
Manchester City are to work in tandem with the group responsible for Big Brother to develop their global brand.
While attention has been focused on Mark Hughes' squad building this summer, and in particular an on-going pursuit of Samuel Eto'o, City's Abu Dhabi-based backers are eager to take advantage of the expected explosion of interest in the Eastlands outfit.
Endemol Sport has signed a "multi-year" deal with City for a major website launch today, that will include a site in Arabic, and to develop TV ideas.
Even at Manchester United and Real Madrid, revenue from overseas supporters still represents a relatively small percentage of turnover and it remains to be seen how successful City will be given their smaller support base.
However, as David Pullen, brand and marketing director at Manchester City, points out, much will depend on what happens to Hughes' team on the pitch.
"At the top of the list is providing a positive experience to existing fans," he said.
"The second priority is to create a point of entry into Manchester City and what it stands for.
"We want to target certain markets, first in Arabic and English and by the end of the year, in three or four other languages."
Latest in Sport
With the top nine players in the men’s world tennis rankings all missing this tournament to prepare ...
by Gareth Purnell
21 May 2013 02:01 AM
When cyclists look back on their careers spanning many hundreds (and in some cases possibly thousand...
by Martin Ayres
20 May 2013 06:12 PM
As England’s new football strip – made by Nike – is revealed today, new research shows the English F...
by Alex Miller
20 May 2013 04:52 PM
Jose Mourinho clear to rejoin Chelsea as departure clears the way for Real Madrid to move for Gareth Bale to become Cristiano Ronaldo's successor
Tottenham to smash pay scale with £150,000-a-week contract in attempt to tie Gareth Bale to club
Why Arsène Wenger must spend to put icing on the cake and buy likes of Stevan Jovetic for Arsenal
Arsenal considering options as Fiorentina continue to hold-out on Stevan Jovetic
Sam Wallace: As he leaves Real Madrid, make no mistake - Jose Mourinho's return to Chelsea will only end in tears
- 1 'He was lucky he didn't die' - George Michael fell out of speeding car onto M1 motorway, according to eye witness
- 2 Austerity has hardened the nation's heart
- 3 Gay couple beaten in park urge MPs to moderate language on gay marriage
- 4 X marks the spot: The find that could rewrite Australian history
- 5 'It was just like the movie Twister': Man survives Oklahoma tornado by taking refuge in horse stall
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.