Manchester United have said they will honour all shirt sales after fans snapped up the new home kit at a vastly reduced price after an error on the club's official website.
The 2014/15 men's home shirt should retail at £55 but a gaffe meant it was listed for £22, a reduction of more than 50 per cent, for around 30 minutes.
Despite the error being quickly corrected, many fans were quick to take advantage.
The website's operators, kitbag.com, said they were unsure they could fulfil the "high volume" of orders, but Manchester United have since insisted they will honour all purchases made by quick-fire fans.
Is it just me or is there an absolutely ludicrous sale going on the United website? £22 for the home shirt? pic.twitter.com/w8M9uPdvNr— Busby MUFC (@BusbyMUFC) July 24, 2014
The discount is back on! Quickly ordered a bunch of stuff for me & the little man! pic.twitter.com/9PRwc1gg15— Busby MUFC (@BusbyMUFC) July 24, 2014
A statement read: "United Direct, the Club's Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended."
"United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the club."
Premier League 2014/15 kits: In pictures
Premier League 2014/15 kits: In pictures
1/20 Aston Villa
Santi Cazorla, Mikel Arteta and Mathieu Flamini of Arsenal launch the new Puma Arsenal kits at the Puma Store on Carnaby Street. The yellow shirt will be for away matches and the blue shirt for away cup matches
2/20 Aston Villa (Home)
A number of clubs have opted for the thin stripe design on this season's shirt, and Aston Villa appear to have followed suit.
3/20 Burnley (Home)
Burnley's claret and blue shirt, sponsored by Puma, is a decent viewing on their return to the Premier League.
4/20 Chelsea (Home)
After Chelsea's famous paint campaign last season, Oscar models the simple, horizontal stripe design for the royal blue home kit. A solid effort from Adidas, but a pricey one at £55 for a short-sleeved shirt.
5/20 Chelsea (Away)
Reminiscent of their famous 1998 shirt - and the infamous 2008 one which they played in under Luiz Felipe Scolari - Chelsea have chosen the Brazilian style design for their away shirt.
6/20 Crystal Palace (Home & Away)
Is it Barcelona or more Steaua Bucharest? Either way, Crystal Palace's new home shirt is a simple and smart piece of innovation from manufacturers Macron. Their away kit, however, looks suspiciously like Napoli's - whose kit is also made by Macron - away shirt from 2013/14.
7/20 Everton (Home)
Everton players James McCarthy, Tim Howard and Leighton Baines model the 2014/15 shirt, which marks the comeback of Umbro into the Premier League.
8/20 Leicester City (Home)
Leicester City's return to the Premier League has been marked with this rather smart effort by Puma. Carrying a similar template to Italy's shirts can never go wrong.
Leicester City Football Club
9/20 Liverpool (Home)
Warrior's latest crack at the Liverpool home shirt is an impressive one indeed, marking a return to the red and white colourway as opposed to red and gold in 2013/14.
10/20 Liverpool (Away)
Their attempt at designing a decent away shirt, however, continues to falter with this ultra-bright yellow and red mix.
11/20 Liverpool (Third Kit)
Liverpool's questionable choice for a sache and hoop combo has come under-fire from fans.
12/20 Manchester City (home)
The Premier League champions have unveiled their updated Nike shirt, with a black v-neck collar replacing the previous blue and white trim on the crew neck.
Manchester City FC
13/20 Manchester United (Home)
Featuring new sponsors Chevrolet, the large logo has attracted a mixed response from Red Devils fans.
14/20 Manchester United (Away)
Wayne Rooney in the new Manchester United away kit
15/20 Newcastle United (Away)
A silky silver shirt replaces the plain black version from 2013/14, and seems to suit the rather bright Wonga sponsor a lot better.
16/20 QPR (Home, Away & Third Kit)
Perhaps one of the best looking shirts so far, QPR's horizontal hoop home shirt is a joy to behold. The decision to have an all-white away shirt is quite baffling, however, given that white is also included in the home, and the third kit is somewhat Sunday League-ish.
17/20 Southampton (Home)
Southampton's home kit for 2014/15
18/20 Stoke City (Home & Away)
Stoke kits for 2014/15
19/20 Swansea City (Home & Away)
Swansea City 2014/15 kits
20/20 West Ham (Home & Away)
West Ham kits for 2014/15
Despite last season's dreadful showing which saw the club finish seventh in the Premier League, expectations for the campaign ahead are sky high following the arrival of Louis van Gaal - and even more so after United trounced LA Galaxy 7-0 in their first pre-season friendly.
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