Naming rights to Old Trafford will not be sold insist Manchester United after new sponsorship deal is agreed

AON have put their name on United's Carrington training ground

Manchester United have stressed they will never sell the naming rights to Old Trafford following confirmation present shirt sponsors AON have agreed an eight-year contract to put their name to the state-of-the-art Carrington training ground.

From July 1, Carrington will be known as the 'AON Training Complex' and forms a central part of a wide-ranging deal that also includes sponsorship of United's training kit, their annual summer tours and, for the first time, friendly matches.

As had already been agreed, AON will also become the principle partner of the Manchester United Business Network and also sponsor of the Manchester United Foundation.

No figures are being put on the contract. However, it is thought to be less than the £20million annual sum AON agreed to pay when they became United's shirt sponsors in a deal that will expire in 2014.

However, it will be higher than the £10million-a-year DHL paid to sponsor the Red Devils' training kit two seasons ago, considering the club bought the contract out earlier this season believing they could extract a more lucrative alternative.

"The first phase of our sponsorship was concerned with brand awareness of AON as a commercial business," an AON source told Press Association Sport.

"The second phase is about creating a global understanding of the capabilities that we provide for clients around the world."

The deal refutes any suggestion AON have been dissatisfied with their treatment by United, even though the initial sale of the naming rights to the club's training kit appeared to undermine their own position.

In addition, it has already been confirmed US car giant General Motors will have its Chevrolet name on United's shirts from 2014 after agreeing to pay an eye-watering £357million over seven years.

That United have added friendly matches into the new AON contract is intriguing as it means from their 2014 tour, they will be wearing two different companies on their kit.

It merely emphasises the huge marketing tool United have become in an era when televisual advances such as Sky+ allow viewers to flick through normal advertisements in a way they were never able to before.

However, that is bound to trigger suggestions United could try to sell the naming rights to Old Trafford.

Previously though, United insiders have said such a sale would be virtually pointless because, as Newcastle found when they tried to change the name of St James' Park to the Sports Direct Arena, it would merely irritate fans, who would not use the new name anyway.

Even members of United's own staff do not refer to Carrington by its formal title - the Trafford Training Ground - and club officials have been quick to rule out any similar deal for Old Trafford.

"Old Trafford will not be sold," said Ed Woodward, United's executive vice-chairman, who will replace David Gill as chief executive in the summer.

For their part, AON acknowledge that the Carrington name, whilst not having the same resonance as Old Trafford, may also stick.

"We are very aware and respectful of the fact some people will continue to call the training complex Carrington but in time, we hope they come to understand what the AON brand stands for," added the AON source.

"But we feel this agreement will enable us to do something with the club which is unique.

"We have been more than delighted by our partnership with Manchester United.

"Awareness of the AON brand increased from 39% to 50% in the first year of our sponsorship and the percentage of unique visitors to our website have increased by up to 55% on matchdays."

PA

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

As in 1942, Germany must show restraint over Greece

As in 1942, Germany must show restraint over Greece

Mussolini tried to warn his ally of the danger of bringing the country to its knees. So should we, says Patrick Cockburn
Britain's widening poverty gap should be causing outrage at the start of the election campaign

The short stroll that should be our walk of shame

Courting the global elite has failed to benefit Britain, as the vast disparity in wealth on display in the capital shows
Homeless Veterans appeal: The rise of the working poor: when having a job cannot prevent poverty

Homeless Veterans appeal

The rise of the working poor: when having a job cannot prevent poverty
Prince Charles the saviour of the nation? A new book highlights concerns about how political he will be when he eventually becomes king

Prince Charles the saviour of the nation?

A new book highlights concerns about how political he will be when he eventually becomes king
How books can defeat Isis: Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad

How books can defeat Isis

Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad
Judith Hackitt: The myths of elf 'n' safety

Judith Hackitt: The myths of elf 'n' safety

She may be in charge of minimising our risks of injury, but the chair of the Health and Safety Executive still wants children to be able to hurt themselves
The open loathing between Barack Obama and Benjamin Netanyahu just got worse

The open loathing between Obama and Netanyahu just got worse

The Israeli PM's relationship with the Obama has always been chilly, but going over the President's head on Iran will do him no favours, says Rupert Cornwell
French chefs get 'le huff' as nation slips down global cuisine rankings

French chefs get 'le huff' as nation slips down global cuisine rankings

Fury at British best restaurants survey sees French magazine produce a rival list
Star choreographer Matthew Bourne gives young carers a chance to perform at Sadler's Wells

Young carers to make dance debut

What happened when superstar choreographer Matthew Bourne encouraged 27 teenage carers to think about themselves for once?
Design Council's 70th anniversary: Four of the most intriguing prototypes from Ones to Watch

Design Council's 70th anniversary

Four of the most intriguing prototypes from Ones to Watch
Dame Harriet Walter: The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment

Dame Harriet Walter interview

The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment
Art should not be a slave to the ideas driving it

Art should not be a slave to the ideas driving it

Critics of Tom Stoppard's new play seem to agree that cerebral can never trump character, says DJ Taylor
Bill Granger recipes: Our chef's winter salads will make you feel energised through February

Bill Granger's winter salads

Salads aren't just a bit on the side, says our chef - their crunch, colour and natural goodness are perfect for a midwinter pick-me-up
England vs Wales: Cool head George Ford ready to put out dragon fire

George Ford: Cool head ready to put out dragon fire

No 10’s calmness under pressure will be key for England in Cardiff
Michael Calvin: Time for Old Firm to put aside bigotry and forge new links

Michael Calvin's Last Word

Time for Old Firm to put aside bigotry and forge new links