Blackburn's prospective new owners will consider selling naming rights to Ewood Park to raise funds. Indian poultry giant Venky's are expected to complete a deal to take over the Lancashire club in the next month.
The company wants to maximise Rovers' revenue streams and, although they want to maintain the club's traditions, renaming the club's home since 1890 is a possibility. Venky's chairperson Anuradha J Desai said: "We will do the best by the fans and by the club and it is very important to continue the traditions of the club.
"We are going to be good, responsible owners and we want to make the club stronger. There are a lot of marketing plans but nothing is certain yet."
Venky's – which is short for Venkateshwara Hatcheries Group – is established as Asia's largest poultry group and has an annual turnover of £1bn, last year recording a profit of £118m.