Newcastle strike deal with West Brom and Swansea City for cheap away days for supporters

The Tyneside club have agreed that away tickets will cost £15 when they face West Brom and £20 for their match against Swansea. Concessionary away tickets for both matches will cost £5

Newcastle United have called on other Premier League clubs to join them in a highly imaginative ticket pricing deal which makes the prospect of £20 admission to many of the elite division's top grounds a genuinely achievable one.

As The Independent disclosed last week, Newcastle will today announce that they have struck a major blow for the campaign to make away travel affordable for fans by revealing agreements with two other clubs in the division to make away tickets £20 or less when they play each other. One of the Tyneside club's deals is with West Bromwich Albion – who have agreed that away tickets will be £15 when they play Newcastle. The other is with Swansea City, who have signed up to a £20 agreement. Concessionary away tickets for both matches will cost £5.

Manchester United, Arsenal and Liverpool have said they will knock between £2 and £4 off the prices their fans pay them for all away tickets. But Newcastle's finance director, John Irving, declared last night that these will deliver only a "very small" reduction, with supporters of those clubs already being asked to fork out £50 or more for away tickets.

The price reductions – announced under the auspices of the Premier League's Away Fans Fund which compels all 20 top-flight clubs to ring-fence £200,000 each in order to enhance away support – are eroded because many home clubs ratchet up costs when so-called "Category A" clubs like Manchester United, Arsenal, Liverpool and Newcastle arrive in town.

"While we respect the right of clubs to choose options which suit their individual circumstances, we believe there is room for clubs to work more closely to try to charge a fair amount rather than discounting very small amounts on match tickets in isolation," said Irving, whose club is deeply frustrated by the ticket price inflation its fans face. "We are delighted to have reached an agreement with two of the first clubs we spoke to, and we applaud them for taking part. As prices indicated last season, fans of some clubs continue to pay far more than those of others and we hope this initiative will lead to a fairer system which can ultimately benefit all supporters."

Today's deals reveal the substantial savings that reciprocal pricing can deliver for Category A clubs. The agreement with West Bromwich will result in a saving of £24 (61.5 per cent) for Newcastle fans from the £39 they were charged for an adult away ticket when the sides drew 1-1 at the Hawthorns last season. Albion fans will save £11 (42.3 per cent) compared to the £26 away ticket price at St James' Park a year ago. Newcastle's deal with supporter-owned Swansea – their longest return trip at 719 miles – will save £15 (almost 43 per cent) on the £35 charged at the Liberty Stadium last season, with Swans fans receiving a third off the £30 they paid on Tyneside.

The Premier League's biggest clubs are being asked to set the benefits that reciprocal pricing will bring to their own supporters against the loss of match-day gate receipts. Manchester United, for example, would lose an estimated £90,000 if the 3,000 spectators in a full Old Trafford away end had been charged £20 rather than the current £50. But United's own fans would benefit hugely. Those supporters paid over 200 per cent more for entry to some away grounds than Wigan Athletic's fans did last season.

Newcastle fans are victims of the same extortionate price hikes. While away paid an average of less than £30 for an adult match ticket at St James' Park last season, the club's fans paid out vastly more on their travels. The club estimate the average adult away match ticket was just short of £40 (based on the lowest-priced available ticket) – despite their fans already facing the longest average round-trip in the top flight at 447 miles per game. The cheapest adult away match ticket for Newcastle fans was £25.

Kevin Miles, chief executive of the Football Supporters' Federation, called Newcastle's announcement "a significant breakthrough in turning the concept of affordable prices for away fans into a reality", adding: "We would urge all other Premier League clubs to follow the lead of these clubs, both by taking up this offer and extending similar arrangements to other fixtures too".

Have you tried new the Independent Digital Edition apps?
News
Leah Devine is only the ninth female to have made the Young Magician of the Year final since the contest began more than 50 years
peopleMeet the 16-year-old who has set her heart on being the first female to win Young Magician of the Year
News
Jonathan Anderson was born in Northern Ireland but now based between London, where he presents a line named JW Anderson
peopleBritish designer Jonathan Anderson is putting his stamp on venerable house Loewe
News
Andy Davidhazy at the beginning (left) and end (right) of his hike
video
News
Taylor Swift is applying to trademark song lyrics from 1989
people
Voices
The popularity of TV shows such as The Liver Birds encouraged Liverpudlians to exaggerate their Scouse accent
voicesWe exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

How to make your own Easter egg

Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

Bill Granger's twist on Easter Sunday lunch

Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
Joe Marler: 'It's the way I think the game should be played'

Joe Marler: 'It's the way I think the game should be played'

The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

Cricket World Cup 2015

Has the success of the tournament spelt the end for Test matches?
The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing