Sky breaks new ground with Rooney and Fabregas in 3D

Arsenal's Premier League match against Manchester United on Sunday may well have a crucial bearing on the outcome of the title race, and it will also mark a first for TV broadcasting.

Wayne Rooney and Cesc Fabregas will be looming out of the screen in a few select pubs around Britain as the Emirates Stadium marks the first live broadcast of a sporting event in 3D.

BSkyB has stolen a march on England's rugby team, whose sponsor O2 had announced that next week's match against Wales is to be screened in 3D at 40 cinemas across the UK, and was to be the first live event of its kind. Sunday's match will be broadcast to nine pubs in cities including London, Manchester, Cardiff, Dublin and Edinburgh but has kept the locations a secret.

Regulars will be invited to don the glasses and become "the first audience anywhere in the world to experience live Premier League in 3D". If all goes well it hopes to bring the kit needed to hundreds more pubs in the next few months.

"3D is without doubt one of the most talked about developments in television for many years," the Sky chief executive, Jeremy Darroch, said. "So we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland."

The company has also moved quicker than rival ESPN, which announced earlier this month it was to screen this year's World Cup in South Africa in 3D. The US broadcaster's president, George Bodenheimer, said at the time that sport was driving the new technology.

Many of Sky's customers can already, in theory, receive 3D broadcasts through the HD+ box, but they need to wait until early spring, when manufacturers start shipping 3D-ready screens to the UK in earnest. Companies including Sony, Samsung, LG and Panasonic have announced plans to bring over the sets this year.

The country's first dedicated channel goes live in April, with Sky waiting until the content on the channel is not dominated by sport, but adds movies, arts programming, documentaries and entertainment shows. It will also prove a money-spinner for the group, which has seen recent profits driven by the extra cost of its high definition service. It will offer the 3D channel for free initially, but could well look to charge extra when the technology becomes more widespread.

The industry fully expects a move to 3D in the home. Viewers have become more comfortable with 3D, especially with the release of Avatar, the biggest-grossing film ever. Analysts added that the technology is in place, from the cameras to broadcasters' infrastructure and TV screens, and affordable enough to become attractive to consumers this year.

News
Alan Bennett has criticised the “repellent” reality shows which dominate our screens
tvBut he does like Stewart Lee
Life and Style
The Google Doodle celebrating the start of the first day of autumn, 2014.
tech
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Sport
David Moyes and Louis van Gaal
football
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
i100
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
News
Former Governor of Alaska Sarah Palin, left, with her daughter, Bristol
newsShe's 'proud' of eldest daughter, who 'punched host in the face'
Sport
New Zealand fly-half Aaron Cruden pictured in The Zookeeper's Son on a late-night drinking session
rugby
Arts and Entertainment
Salmond told a Scottish television chat show in 2001that he would also sit in front of a mirror and say things like,
tvCelebrity Trekkies from Alex Salmond to Barack Obama
Life and Style
Carol O'Brien, whose son Rob suffered many years of depression
healthOne mother's story of how London charity Maytree helped her son with his depression
Arts and Entertainment
The cover of Dark Side of the Moon
musicCan 'The Endless River' carry on the tradition? See for yourself
Life and Style
food + drink
News
Rob Merrick's Lobby Journalists were playing Ed Balls' Labour Party MPs. The match is an annual event which takes place ahead of the opening of the party conference
newsRob Merrick insistes 'Ed will be hurting much more than me'
News
A cabin crew member photographed the devastation after one flight
news
Voices
A new app has been launched that enables people to have a cuddle from a stranger
voicesMaybe the new app will make it more normal to reach out to strangers
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits