Sky breaks new ground with Rooney and Fabregas in 3D

Arsenal's Premier League match against Manchester United on Sunday may well have a crucial bearing on the outcome of the title race, and it will also mark a first for TV broadcasting.

Wayne Rooney and Cesc Fabregas will be looming out of the screen in a few select pubs around Britain as the Emirates Stadium marks the first live broadcast of a sporting event in 3D.

BSkyB has stolen a march on England's rugby team, whose sponsor O2 had announced that next week's match against Wales is to be screened in 3D at 40 cinemas across the UK, and was to be the first live event of its kind. Sunday's match will be broadcast to nine pubs in cities including London, Manchester, Cardiff, Dublin and Edinburgh but has kept the locations a secret.

Regulars will be invited to don the glasses and become "the first audience anywhere in the world to experience live Premier League in 3D". If all goes well it hopes to bring the kit needed to hundreds more pubs in the next few months.

"3D is without doubt one of the most talked about developments in television for many years," the Sky chief executive, Jeremy Darroch, said. "So we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland."

The company has also moved quicker than rival ESPN, which announced earlier this month it was to screen this year's World Cup in South Africa in 3D. The US broadcaster's president, George Bodenheimer, said at the time that sport was driving the new technology.

Many of Sky's customers can already, in theory, receive 3D broadcasts through the HD+ box, but they need to wait until early spring, when manufacturers start shipping 3D-ready screens to the UK in earnest. Companies including Sony, Samsung, LG and Panasonic have announced plans to bring over the sets this year.

The country's first dedicated channel goes live in April, with Sky waiting until the content on the channel is not dominated by sport, but adds movies, arts programming, documentaries and entertainment shows. It will also prove a money-spinner for the group, which has seen recent profits driven by the extra cost of its high definition service. It will offer the 3D channel for free initially, but could well look to charge extra when the technology becomes more widespread.

The industry fully expects a move to 3D in the home. Viewers have become more comfortable with 3D, especially with the release of Avatar, the biggest-grossing film ever. Analysts added that the technology is in place, from the cameras to broadcasters' infrastructure and TV screens, and affordable enough to become attractive to consumers this year.

News
election 2015The 10 best quotes of the campaign
News
A caravan being used as a polling station in Ford near Salisbury, during the 2010 election
election 2015The Independent's guide to get you through polling day
News
people
Voices
David Blunkett joins the Labour candidate for Redcar Anna Turley on a campaigning visit last month
voicesWhat I learnt from my years in government, by the former Home Secretary David Blunkett
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

General Election 2015: ‘We will not sit down with Nicola Sturgeon’, says Ed Balls

'We will not sit down with Nicola Sturgeon'

In an exclusive interview, Ed Balls says he won't negotiate his first Budget with SNP MPs - even if Labour need their votes to secure its passage
VE Day 70th anniversary: How ordinary Britons celebrated the end of war in Europe

How ordinary Britons celebrated VE Day

Our perception of VE Day usually involves crowds of giddy Britons casting off the shackles of war with gay abandon. The truth was more nuanced
They came in with William Caxton's printing press, but typefaces still matter in the digital age

Typefaces still matter in the digital age

A new typeface once took years to create, now thousands are available at the click of a drop-down menu. So why do most of us still rely on the old classics, asks Meg Carter?
Discovery of 'missing link' between the two main life-forms on Earth could explain evolution of animals, say scientists

'Missing link' between Earth's two life-forms found

New microbial species tells us something about our dark past, say scientists
The Pan Am Experience is a 'flight' back to the 1970s that never takes off - at least, not literally

Pan Am Experience: A 'flight' back to the 70s

Tim Walker checks in and checks out a four-hour journey with a difference
Humans aren't alone in indulging in politics - it's everywhere in the animal world

Humans aren't alone in indulging in politics

Voting, mutual back-scratching, coups and charismatic leaders - it's everywhere in the animal world
Crisp sales are in decline - but this tasty trivia might tempt back the turncoats

Crisp sales are in decline

As a nation we're filling up on popcorn and pitta chips and forsaking their potato-based predecessors
Ronald McDonald the muse? Why Banksy, Ron English and Keith Coventry are lovin' Maccy D's

Ronald McDonald the muse

A new wave of artists is taking inspiration from the fast food chain
13 best picnic blankets

13 best picnic blankets

Dine al fresco without the grass stains and damp bottoms with something from our pick of picnic rugs
Barcelona 3 Bayern Munich 0 player ratings: Lionel Messi scores twice - but does he score highest in our ratings?

Barcelona vs Bayern Munich player ratings

Lionel Messi scores twice - but does he score highest in our ratings?
Martin Guptill: Explosive New Zealand batsman who sets the range for Kiwis' big guns

Explosive batsman who sets the range for Kiwis' big guns

Martin Guptill has smashed early runs for Derbyshire and tells Richard Edwards to expect more from the 'freakish' Brendon McCullum and his buoyant team during their tour of England
General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'