Yours for £510: Newcastle put famous sign up for sale on eBay

 

The Newcastle United owner, Mike Ashley, is selling off the famous "Newcastle United" sign that once adorned the East Stand at St James' Park on eBay, although mindful of the club's bad publicity in the past he is donating the proceeds to charity.

The club have replaced the letters, around 6ft each in height, with a new "Newcastle United" livery which is flanked by hoardings for Ashley's chain of sportswear shops, Sports Direct. All 15 letters are being sold to raise funds for the Newcastle United foundation, the club's charity, and have been individually photographed for the eBay page held up by members of the club's staff.

The original lettering was put up around 1996 but was removed after the home game against Fulham on 28 August during the first international break of the season and replaced by the new Newcastle and Sports Direct sig- nage. Made from stainless steel, the original letters are being sold on the basis that anyone who buys them has to collect them in person from the stadium.

There was outrage among supporters when Ashley attempted to rename St James' Park 'Sportsdirect.com @ St James' Park' two years ago. The concept was intended to last just until the end of the 2009-2010 season and the new name never caught on. There is also a Sports Direct sign on the roof of the Gallowgate End which is only visible from above the stadium.

The club's foundation's page on eBay offers supporters the opportunity to "purchase a piece of Newcastle United heritage". It reads: "Following the recent revamp of the famous East Stand sign at St James' Park, the old lettering which used to adorn the front section of the roof can be yours, through an exclusive online auction. And in buying the letters, you will also be raising funds for the Club's official charity, Newcastle United Foundation."

A spokesman for Newcastle said yesterday the sign had "been revamped with additional sponsorship". As of yesterday afternoon the highest bid was for the 'N' in Newcastle which had reached £510. The auction ends on Sunday.

Mark Jensen, Newcastle supporter and editor of The Mag fanzine, said fans were "not happy" about the "rebranding" of the stadium. "I suppose from a cynical point of view, that [the East Stand] is the part of the stadium that gets the most exposure to television cameras," he said.

Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor
The ZX Spectrum has been crowd-funded back into play - with some 21st-century tweaks

The ZX Spectrum is back

The ZX Spectrum was the original - and for some players, still the best. David Crookes meets the fans who've kept the games' flames lit
Grace of Monaco film panned: even the screenwriter pours scorn on biopic starring Nicole Kidman

Even the screenwriter pours scorn on Grace of Monaco biopic

The critics had a field day after last year's premiere, but the savaging goes on
Menstrual Hygiene Day: The strange ideas people used to believe about periods

Menstrual Hygiene Day: The strange ideas people once had about periods

If one was missed, vomiting blood was seen as a viable alternative
The best work perks: From free travel cards to making dreams come true (really)

The quirks of work perks

From free travel cards to making dreams come true (really)
Is bridge the latest twee pastime to get hip?

Is bridge becoming hip?

The number of young players has trebled in the past year. Gillian Orr discovers if this old game has new tricks
Long author-lists on research papers are threatening the academic work system

The rise of 'hyperauthorship'

Now that academic papers are written by thousands (yes, thousands) of contributors, it's getting hard to tell workers from shirkers
The rise of Lego Clubs: How toys are helping children struggling with social interaction to build better relationships

The rise of Lego Clubs

How toys are helping children struggling with social interaction to build better relationships
5 best running glasses

On your marks: 5 best running glasses

Whether you’re pounding pavements, parks or hill passes, keep your eyes protected in all weathers
Joe Root: 'Ben Stokes gives everything – he’s rubbing off on us all'

'Ben Stokes gives everything – he’s rubbing off on us all'

Joe Root says the England dressing room is a happy place again – and Stokes is the catalyst
Raif Badawi: Wife pleads for fresh EU help as Saudi blogger's health worsens

Please save my husband

As the health of blogger Raif Badawi worsens in prison, his wife urges EU governments to put pressure on the Saudi Arabian royal family to allow her husband to join his family in Canada