Cycling: Pendleton uses her loaf
Thursday 07 January 2010
Olympic cycling champion Victoria Pendleton is encouraging kids to get cycling as the new face of Hovis bread.
The 29-year-old will star in a recreation of Ridley Scott’s 1973 Hovis advert, featuring a small boy pushing a bike laden with loaves through a northern town to the tune of Dvorak’s “New World” symphony, voted the nation’s favourite advertisement of all time in 2006.
As the new ‘girl on bike’ Pendleton has signed a three-year sponsorship deal with Hovis that will include a series of healthy eating initiatives and educational campaigns.
“I hope to inspire a new generation of girls and boys on bikes who enjoy cycling as much as I did when I was younger,” Pendleton told press.
“I’d maybe even like to inspire some cycling champions of the future.”
Pendleton first rode for Great Britain in 2002 and claimed an Olympic gold medal in Beijing in 2007. She is about to head to Perth in preparation for the World Championships in Copenhagen this March and the Commonwealth Games.
Here she talks about the IOC’s recent decision to give parity to men and women cyclists in some Olympic events as well as her new role as Hovis’ ‘girl on the bike’:
Latest in Sport
Kevin De Bruyne to Manchester City: £58m deal hits the rocks as Wolfsburg admits they're 'in no rush' to sell former Chelsea midfielder
Pogba to Chelsea: Blues set to smash British spending record with £70m midfielder and £34m John Stones
Manchester City face another struggle to make an impact in Champions League
Javier Hernandez: Great night for Manchester United, terrible night for Chicharito
Paul Pogba to Chelsea: Transfer news live - John Stones latest, Gareth Bale and Neymar to Manchester United, Edinson Cavani to Arsenal
- 1 Hair loss explained: How and why men go bald
- 2 Game of Thrones season 6: Jon Snow theorists believe the Stark may have a twin sister
- 3 Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
- 4 A pint of water every day is the key to losing weight, scientists say
- 5 Russia 'accidentally reveals' number of its soldiers killed in eastern Ukraine
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
£13500 - £23000 per annum: Recruitment Genius: This award winning, Bolton base...
£23000 - £30000 per annum: Recruitment Genius: A Client Account Executive is r...
£7 per hour: Recruitment Genius: Full Time position available now at a growing...
£20000 - £25000 per annum + competitive + incentives + uncapped comms: SThree:...