MLS side Sporting Kansas City will continue to use Lance Armstrong's charity as name of stadium despite doping revelations
Thursday 11 October 2012
Sporting Kansas City's stadium will continue to carry the name of Lance Armstrong's cancer charity Livestrong despite him being labelled as a serial drugs cheat.
The Major League Soccer team's home ground is known as Livestrong Sporting Park and the club's chief executive Robb Heineman, speaking at the Leaders in Football conference in London, refuted any suggestion that the name would change even though the 41-year-old Armstrong was said to have orchestrated "the most sophisticated, professionalised and successful doping programme that sport has ever seen" in a US Anti-Doping Agency (USADA) report released yesterday.
Armstrong won seven Tour de France titles and, having overcome testicular cancer, set up the Lance Armstrong Foundation cancer charity - also known as Livestrong. He has now been stripped of those titles by USADA and banned from cycling for life.
"The reason we did the partnership was for everyone affected by cancer and the 80 million members of Livestrong worldwide," Heineman said.
"That is how we think of the relationship with the brand. The Lance information is less relevant around our partnership.
"It is really about the 28 million cancer survivors worldwide and what we can do to support them.
"It is more around the mission with that brand and the relationship we have with the brand.
"It truly is about helping those afflicted with cancer and the lifestyle they live with every day."
Latest in Sport
What time does Floyd Mayweather vs Manny Pacquiao begin and what channel is it on?
Floyd Mayweather vs Manny Pacquiao live: Mayweather puts on defensive masterclass to win by unanimous decision
What time does Floyd Mayweather vs Manny Pacquiao begin on Sky Sports Box Office?
Floyd Mayweather vs Manny Pacquiao: What time does the fight start and what channel is it on?
Floyd Mayweather vs Manny Pacquiao: Only 132 pubs in the United Kingdom will show the fight - so where can you watch it?
- 1 Which country would be hardest to invade?
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 Floyd Mayweather's mouthguard costs $25,000 - enough to fly to Las Vegas and back 18 times
- 5 Royal baby girl born: Duchess of Cambridge's second child will be a princess thanks to Queen
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
Indonesia executions live: 'Hysterical' families heard prisoners being shot dead by firing squad
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
EU exit would hit UK economy much harder than neighbouring countries, study finds
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...