Jenson Button has thrown in the towel on winning this year's Formula One world title, but has vowed to still do all he can to get McLaren back to the front over the coming months.
The Canadian Grand Prix proved to be McLaren's worst race for three and a half years, with Button and team-mate Sergio Perez finishing 12th and 11th respectively.
The result brought to an end the team's record run of 64 consecutive races in the points which began with the opening grand prix of 2010 in Australia.
Already considerably on the back foot with a car far off the pace, the team compounded their woes in Canada by adopting the wrong strategy.
It means with just 25 points from the opening seven races, Button is now 107 adrift of triple world champion and current title leader Sebastian Vettel who claimed his 29th career win in Canada.
Asked by Press Association Sport whether he was already starting to look towards next season, Button said: "In terms of the championship - 2014.
"But in terms of every race I go into, I want to do the best I can, and every race I go into I hope to get the maximum out of the car, and I aim to win grands prix this year.
"When it comes to the championship you have to think further ahead because we're so far behind we're not going to win the championship this year.
"But we can still win grands prix, there is still that possibility and you have to aim for that."
Button has been through painful experiences before in his Formula One career, but at least with McLaren whilst they are down now, they will get back up again.
"I'm still much happier being at a team like McLaren than a smaller team when you have issues like this," added Button.
"I'm still at a great team, probably the best team to try and fight their way out of this kind of situation.
"It will happen. We still have a lot of talented people on this team, people that will find answers, find a way back to the front, and then it will be so much sweeter when it does happen."
It is a measure of how far McLaren have fallen that they came away from Sunday's race in Canada without a point to their name.
On the back of that Button is already predicting a tough time coming up for his home race of the British Grand Prix on June 30.
"Even if we'd scored a point (in Canada) we would still have been disappointed," said Button.
"But we're not happy to just score points. This is not a team that loves that record.
"We love the record of scoring wins, getting podiums and fighting for championships, so it's not a big deal for us whether we're 11th or 10th.
"Going to Silverstone we're looking at having a much better result than that, and we do have some parts on the car to help us, but they are not going to help us get to the front."