Sir Matthew Pinsent warned yesterday of the pressure British athletes will be under during the Olympics.
"A lot of them don't know what it's going to be like," he said. "We've got to be careful it doesn't tip over into ridiculous pressure or expectation."
He warned: "Which bits of the media do you take on board? Who are you giving your phone number to? Are you going to be on Twitter for a week before? All those things need to be handled right."
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