A win could make Andy Murray highest-paid sportsman

 

If Andy Murray ends Britain's 76-year wait by becoming men's Wimbledon champion today, he will pocket £1.15m for his efforts. But experts predict that sum might be dwarfed by massive off-court earnings from sponsorship deals and product endorsements that could make him the country's highest-paid sportsman.

Nigel Currie, the director of sports marketing agency Brand Rapport, said that if Murray wins he could comfortably expect to quadruple his current annual off-court earnings of up to £5m.

"Essentially tennis is one of the few genuinely global sports, so if he wins Wimbledon he will become much more of a global face than he is at the moment and he'll start attracting the major global brands," he said.

PR expert Max Clifford said winning Wimbledon would put Murray into the "David Beckham category". "Beckham was not a world champion," he said. "But he has done incredibly well because he was well marketed, and he is managed by the same person who manages Murray."

Mr Clifford warned Murray would need to be selective with endorsements and that they had to be "natural". "If it is British Airways, he has to fly BA already; if it is an energy drink, it has be one that he drinks," he said.

The world No 4 is already said to be worth £24m. In 2009, he signed a sponsorship deal with sportswear giant Adidas worth a reported £15m over five years.

Eddie May, the managing director of PR agency Threepipe, which has a sports division, said British brands would be particularly keen to snap up Murray – a player who famously seems to be labelled British when he is winning and Scottish when he loses.

He said the player has had links to Scottish brands, such as mineral water firm Highland Spring, in the past but if he won, it would be British firms wanting to sign him up. "If he wins, almost the sky's the limit," said Mr May.

Suggested Topics
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Homeless Veterans campaign: Donations hit record-breaking £1m target after £300,000 gift from Lloyds Bank

Homeless Veterans campaign

Donations hit record-breaking £1m target after huge gift from Lloyds Bank
Flight MH370 a year on: Lost without a trace – but the search goes on

Lost without a trace

But, a year on, the search continues for Flight MH370
Germany's spymasters left red-faced after thieves break into brand new secret service HQ and steal taps

Germany's spy HQ springs a leak

Thieves break into new €1.5bn complex... to steal taps
Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

Why would I want to employ someone I’d be happy to have as my boss, asks Simon Kelner
Russia's gulag museum 'makes no mention' of Stalin's atrocities

Russia's gulag museum

Ministry of Culture-run site 'makes no mention' of Stalin's atrocities
Virginia Ironside was my landlady: What is it like to live with an agony aunt on call 24/7?

Virginia Ironside was my landlady

Tim Willis reveals what it's like to live with an agony aunt on call 24/7
8 best workout DVDs

8 best workout DVDs

If your 'New Year new you' regime hasn’t lasted beyond February, why not try working out from home?
War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage