A win could make Andy Murray highest-paid sportsman


If Andy Murray ends Britain's 76-year wait by becoming men's Wimbledon champion today, he will pocket £1.15m for his efforts. But experts predict that sum might be dwarfed by massive off-court earnings from sponsorship deals and product endorsements that could make him the country's highest-paid sportsman.

Nigel Currie, the director of sports marketing agency Brand Rapport, said that if Murray wins he could comfortably expect to quadruple his current annual off-court earnings of up to £5m.

"Essentially tennis is one of the few genuinely global sports, so if he wins Wimbledon he will become much more of a global face than he is at the moment and he'll start attracting the major global brands," he said.

PR expert Max Clifford said winning Wimbledon would put Murray into the "David Beckham category". "Beckham was not a world champion," he said. "But he has done incredibly well because he was well marketed, and he is managed by the same person who manages Murray."

Mr Clifford warned Murray would need to be selective with endorsements and that they had to be "natural". "If it is British Airways, he has to fly BA already; if it is an energy drink, it has be one that he drinks," he said.

The world No 4 is already said to be worth £24m. In 2009, he signed a sponsorship deal with sportswear giant Adidas worth a reported £15m over five years.

Eddie May, the managing director of PR agency Threepipe, which has a sports division, said British brands would be particularly keen to snap up Murray – a player who famously seems to be labelled British when he is winning and Scottish when he loses.

He said the player has had links to Scottish brands, such as mineral water firm Highland Spring, in the past but if he won, it would be British firms wanting to sign him up. "If he wins, almost the sky's the limit," said Mr May.

Suggested Topics
peopleFrankie Boyle responds to referendum result in characteristically offensive style
Life and Style
Couples have been having sex less in 2014, according to a new survey
New Articles
i100... with this review
Holly's review of Peterborough's Pizza Express quickly went viral on social media
footballTim Sherwood: This might be th match to wake up Manchester City
Arts and Entertainment
musicHow female vocalists are now writing their own hits
New Articles
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
Blahnik says: 'I think I understand the English more than they do themselves'
Arts and Entertainment
Michelle Dockery as Lady Mary Crawley in Downton Abbey
TVInside Downton Abbey series 5
Life and Style
The term 'normcore' was given the oxygen of publicity by New York magazine during the autumn/winter shows in Paris in February
fashionWhen is a trend a non-trend? When it's Normcore, since you ask
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam