Murray just two matches from £100m bonanza

Brand expert says tennis star could 'put his name to anything' with Wimbledon win

Andy Murray could go on to earn more than £100m in sponsorship deals and endorsements should he compound hope with expectation and become the first British man since Fred Perry to win Wimbledon.

The lucrative figure, quoted by industry experts, dwarfs the £850,000 cheque he would receive were he to become Gentlemen's Singles champion on Sunday. It also makes the £1.3m he has won so far this year and the £4.5m in prizes collected since turning professional in 2005 look like pocket money.

Jonathan Gabay, of Brand Forensics, believes a Murray win would open up previously unthinkable avenues of revenue. "The figures being bandied around start at about £80m and go up to £100m," he said, "but it could go even higher than that.

"He would be able to put his name to almost anything. Brands and companies love to create stories behind their products and 'Andy Murray, British Wimbledon champion', is a fantastic story.

"He could launch his own clothing range or health food range and it would sell. People would want to be associated in any way possible with Andy Murray."

Mr Gabay added: "Tim Henman had endorsements of around £20m and he never won the tournament. If Murray wins it then he becomes a worldwide phenomenon. It would be particularly powerful given that nobody British has won it in decades. He would be a one-off."

Brand analysts warn that Murray would have to be selective in his endorsements so as not to exhaust his brand and alienate the public.

The tennis player is currently paid to wear Fred Perry kit emblazoned with the logos of Royal Bank of Scotland and Highland Spring, the bottled water company. Those deals are said to earn him an estimated £15m a year.

His image is overseen by 19 Entertainment and its owner Simon Fuller, the man behind the Spice Girls, David Beckham and Pop Idol. The company is said to be looking to exploit Murray's surge in popularity.

His contract with Fred Perry is up at the end of the year and Adidas is courting him keenly. Advisers at 19 are also drafting plans to tap into the US market, where tennis is far more popular than in the UK. Murray reached the final of the US Open last year. He has since acquired a column in USA Today and been profiled in The New York Times and LA Times.

But much will depend on how much further into the spotlight the 22-year-old is willing to tread. His forays into the world of Twitter aside, Murray shields his privacy.

Last week his representatives issued a plea for the paparazzi to stay away from his new £5m mansion in Surrey. Murray and his girlfriend Kim Sears seem unlikely to follow in the foot- steps of Posh and Becks or Wayne and Coleen Rooney.

The public relations adviser Max Clifford says Murray "has improved his image, but still has a way to go". He said: "In terms of sportsmanship and the way he conducts himself he seems to be growing up, but there is still a way to go.

"If he wins Wimbledon it will certainly open up that opportunity, but you have to remember that football and tennis are two very different things. Football is our national sport, whereas tennis is something most people in this country only care about for two weeks of the year."

Cashing in Murray's money

£15m

Murray's combined yearly sponsorship income from Fred Perry, Royal Bank of Scotland and Highland Spring.

£850k

Murray's prize money should he win Wimbledon on Sunday. If he reaches the final and loses he will take home £425,000 – but lose to Andy Roddick today and he will walk away with just £212,500.

£1.3m

Murray's prize money this year. His total winnings through his career are £4.5m.

News
people
News
John Rees-Evans is standing for Ukip in Cardiff South and Penarth
news
Arts and Entertainment
Bianca Miller and Katie Bulmer-Cooke are scrutinised by Lord Sugar's aide Nick Hewer on The Apprentice final
tvBut Bianca Miller has taken on board his comments over pricing
Life and Style
Approaching sale shopping in a smart way means that you’ll get the most out of your money
life + styleSales shopping tips and tricks from the experts
PROMOTED VIDEO
News
Elton John and David Furnish exchange marriage vows
peopleSinger posts pictures of nuptials throughout the day
News
in picturesWounded and mangy husky puppy rescued from dump
Sport
David Silva, Andy Carroll, Arsene Wenger and Radamel Falcao
football
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there
The 12 ways of Christmas: Spare a thought for those who will be working to keep others safe during the festive season

The 12 ways of Christmas

We speak to a dozen people who will be working to keep others safe, happy and healthy over the holidays
Birdwatching men have a lot in common with their feathered friends, new study shows

The male exhibits strange behaviour

A new study shows that birdwatching men have a lot in common with their feathered friends...
Diaries of Evelyn Waugh, Virginia Woolf and Noël Coward reveal how they coped with the December blues

Famous diaries: Christmas week in history

Noël Coward parties into the night, Alan Clark bemoans the cost of servants, Evelyn Waugh ponders his drinking…
From noble to narky, the fall of the open letter

From noble to narky, the fall of the open letter

The great tradition of St Paul and Zola reached its nadir with a hungry worker's rant to Russell Brand, says DJ Taylor
A Christmas ghost story by Alison Moore: A prodigal daughter has a breakthrough

A Christmas ghost story by Alison Moore

The story was published earlier this month in 'Poor Souls' Light: Seven Curious Tales'