Murray minted: Andy Murray set to be one of world's highest-earning sports stars following Wimbledon victory

British number one could earn £15m-a-year

Andy Murray is set to become one of the highest-paid sports stars in the world after becoming the first British man to win Wimbledon in 76 years.

According to Nigel Currie, a director of Brand Rapport, the 26-year-old could at least double his off court earnings. “Tennis remains one of the few truly global sports,” he said. “His current off-court earnings of £8m a year could increase to more than £15m.”

Others think this is a conservative estimate, with Murray’s profile already high following his US Open win last year.

Scott Barcley, a lecturer in sport business and management at the University of West Scotland, said that Murray “will easily enter sport's rich list” with at least £17m earned this year, in addition to his £1.6m Wimbledon prize money.

“Personally I would be convinced that his contract with Adidas - presently £15m over three years - will have a performance-related increase as Brand Murray becomes an even more recognised in markets such as the Far East,” he said. 

Marcus Jon, the global head of sport at marketing advertising agency Media.com, points to non-sporting areas such as telecoms and banking as new areas for Murray to exploit.  Murray’s agent Simon Fuller would be looking at companies such as Coca-Cola and Visa as possible partners, Mr Jon said. “This is his time to capitalise on the potential of very lucrative sponsorship deals. A win could potentially be worth £25m in additional sponsorship, particularly if his marketing team embrace the global markets available.”

The British public’s obsession with Wimbledon gives a British win added significance, Mr Jon said. British companies would seek to use Murray’s increased exposure to build brand awareness abroad. Murray the Wimbledon Champion can easily become Murray the unofficial ambassador for Britain.

While the £17m he earns this year is still less than Federer’s estimated £32m-a-year income, and Murray’s £100m lifetime earnings estimate lower than Federer’s £190m, Nigel Currie points out that Federer is nearing retirement and Rafael Nadal is increasingly plagued by injury. “Marketers are seeing Murray as a face for the future,” he said.

Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence
Public relations as 'art'? Surely not

Confessions of a former PR man

The 'art' of public relations is being celebrated by the V&A museum, triggering some happy memories for DJ Taylor
Bill Granger recipes: Our chef succumbs to his sugar cravings with super-luxurious sweet treats

Bill Granger's luxurious sweet treats

Our chef loves to stop for 30 minutes to catch up on the day's gossip, while nibbling on something sweet
London Marathon 2015: Paula Radcliffe and the mother of all goodbyes

The mother of all goodbyes

Paula Radcliffe's farewell to the London Marathon will be a family affair
Everton vs Manchester United: Steven Naismith demands 'better' if Toffees are to upset the odds against United

Steven Naismith: 'We know we must do better'

The Everton forward explains the reasons behind club's decline this season
Arsenal vs Chelsea: Praise to Arsene Wenger for having the courage of his convictions

Michael Calvin's Last Word

Praise to Wenger for having the courage of his convictions