VOX POP: Following the Dallaglio affair, what is your advice on media relations?
Sunday 30 May 1999
RUUD GULLIT'S AGENT
It might seem like a well-drilled answer, but you want to be as honest as possible. Don't try to be too clever, otherwise things might come back to haunt you. In sport these days, players need representation and guidance. As far as any training goes, we tell our clients to be aware. We would have a personal manager with them during any negotiations, though, because we can smell a rat. I wouldn't have given up the captaincy and would have hit back hard. The word "lie" doesn't go down well, even if you were taken for a ride.
CHRIS EUBANK'S AGENT
Most sportsmen are young and inexperienced. They need advice on how to handle themselves. If you're going to give an interview, you've got to be very careful about what you say and you've got to do it when it suits you. You should ask in advance what the questions will be and have your answers ready. Preparation is crucial. If one of my clients receives an offer, they immediately show it to me and I decide whether this is an acceptable company or person. It is odd that top football clubs will spend millions on players but nothing on media training.
ASHIA HANSEN'S AGENT
All of our clients are always kept informed of any issues that are relevant to their sport, and which they may be asked about. An agent will normally be present, alongside our clients, during interviews with the media. However, all of our clients are also advised to consider how their comments could be misinterpreted or taken out of context. Media training courses can be useful, although I believe that it is equally important for the individual to retain their own character and not always adopt the PR line.
As a PR man, I naturally give advice about handling the media. For most sportsmen, whether it be Muhammad Ali or O J Simpson, it's all about being conscious of an image and making that image as natural as possible. It is also important to be seen to be putting something back. But you have to be aware of potential problems. My advice to Lawrence Dallaglio would have been to call a press conference before this broke out, and reveal that he took drugs as a young man. That way you don't damage your career, and you stop people exposing you.
GARY LINEKER'S AGENT
I don't have general advice. There are different ways to treat different people. On the whole I encourage people to talk to the media, and try to develop relationships. Sportsmen need to realise it is a two- way thing. They will have to deal with the media at some stage, so it is good to get experience. That is just the normal way that one behaves in terms of business. Dallaglio didn't know that he was talking to the media. But it would have seemed to me that something peculiar was going on. What was he doing without his agent there?
GLENN HODDLE'S AGENT
I advise them not to say a word; not to talk to the media under any circumstances without checking with me first. I am so disgusted with the state of the media at the moment, that I advise all my clients not to talk in one-to-one situations. I don't think it's handled right, and I don't think the media deserve access to my clients. A quick interview after a game is one thing, but otherwise the only media training I give them is to keep their mouths shut. I'm afraid that's the situation we have arrived at.
Latest in Sport
England 'favourites' to host 2018 World Cup after Sepp Blatter resignation - Qatar and Russia under pressure
Sepp Blatter quits as Fifa president live: South African government admits 'thin line' between bribery and legacy contributions
Sepp Blatter resignation: The exit of the Fifa president must lead to real change
Fifa corruption: Europe plots to stage an 'alternative World Cup' in place of Russia 2018
Brendan Rodgers' job safe for now but Liverpool owners plan for improvement
- 1 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
£24000 - £36000 per annum: Recruitment Genius: Join a fast growing, UK based I...
Competitive salary & benefits: MBDA UK Ltd: Whats the opportunity? A pro-act...
Competitive salary & benefits: MBDA UK Ltd: Whats the opportunity? The small...
£25000 - £35000 per annum: Recruitment Genius: Fabricator welder required for ...