Digital cupcakes – Katie Oldham
Currently a second year Mass Communications student at the University of Hertfordshire, Katie decided she was desperate to intern for Cosmopolitan, but didn’t want to be yet another paper applicant. Thinking outside the box, she had eight unique cupcakes made, customising them with a barcode which linked to her website explaining why she’d be the perfect intern.
Katie says: “I'd always prided myself on being innovative and coming up with good ideas, but I realised that just sitting there and saying that was an absolute antithesis.”
The application was loved by the Cosmo staff, and Katie was tweeted personally by the editor and is due to start an internship there this summer. “They were so wowed by the idea they posted pictures all over their Verified Twitter profiles and Instagrams and the Editor tweeted me saying she was very impressed. I started getting messages of congratulations from people all across the world, It was the most exciting and surreal thing ever!”