Over 1m Facebook 'likes' for Oxford University
Half a million people 'like' Cambridge - but the rest of Britain's top universities are not nearly so well loved
They are the cream of the academic crop - but the social media skills of Britain’s top universities are trailing behind their less prestigious rivals, a new league table has revealed.
The unipod guide, which ranks universities according to their presence on Facebook, Twitter and Youtube, shows how those with lower scores in traditional league tables are outperforming red brick universities across Britain.
Though Oxford and Cambridge topped the rankings in first and second place, the University of Salford and former polytechnic Oxford Brookes ranked fourth and fifth, beating the likes of Warwick, Durham and St Andrews.
Oxford University was a clear winner with more than one million “Likes” on its Facebook page, 85,000 followers on Twitter and 15,000 subscribers to its Youtube channel. Cambridge’s half a million Facebook fans left it in second place, while LSE came third with 90,000.
The University of Salford, which ranked 85th in the Guardian’s 2014 league table, boasts over 110,000 Facebook likes and nearly 20,000 Twitter followers while Oxford Brookes, ranked 35th in the Guardian, has more than 70,000 Facebook likes and a Twitter following of 13,000.
Chris Larkin, University of Salford’s Director of Communications, said: “Engaging students across those platforms which today form an integral part of their daily lives is an essential part of any marketing, recruitment and brand strategy.”
But Durham University and the University of Warwick weighed in with only 7,523 likes and 1,165 YouTube subscribers respectively while St Andrews - 4th in the Guardian’s league table - ranked 83rd with fewer than 4,300 likes.
The least social media-savvy of them all was University College Birmingham in 128th place with 2,902 likes, 815 followers on Twitter and zero subscribers to its Youtube channel.
The study also took student population into account. In spite of its 40,000-strong campus Manchester University ranked 117th while the University of Buckingham, which contains fewer than 2,000 students, ranked 33rd.
It is not the first time a university league table has produced unusual results. In 2012 a Student Beans study revealed the worst universities for stealing library books, with Bucks New University making the top spot after over 30,000 books “went missing.”
And earlier this year a “Sex League” survey unveiled Roehampton as Britain’s most promiscuous university, with students having on average six sexual partners, while the University of Salford came last with 1.35 sexual partners per student.
Read the full list here.
20 celebrity degrees you'd never suspect
Oxford's students of colour speak out in powerful 'I, too, am Oxford' campaign
Watch: The student election Macklemore parody that isn't completely awful - and all the others that are
Hells of residence: Inside Macedonia's horrifying student accommodation - where the walls are green and the food is black
Teenager attempts to become an MP in planet’s most dangerous nation
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
Europeans have ‘got whiter’ due to natural selection in past 5,000 years, scientists say
Fracking is turning the US into a bigger oil producer than Saudi Arabia
The rise of Ukip: Study warns Labour that Eurosceptic party's electoral base now 'more working class than any of the main parties'
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Tony Benn meets Ali G: Watch Labour veteran burn Sacha Baron Cohen
- 3 Women do experience two different types of orgasm, study reveals
- 4 Istanbul protesters take 'Ellen selfie' from the back of a police van
- 5 Lady Gaga has struggled with eating disorders in the past, so it's indefensible that she's glamourising bulimia in her SXSW set
Not specified: Inspiring Interns: This marketing agency has been in operation ...
£85 - £120 per day: Randstad Education Cheshire: Primary Teachers needed in Cr...
£100 - £130 per day + contributory pension scheme: Randstad Education Manchest...
£25,000 to £35,000: IT Connections Ltd: Signal Processing Engineer / Acoustics...