The hi-tech business brains of Silicon Roundabout

 

Launched in November 2010 with generous tax breaks and start-up grants, Tech City, a five-square-mile slice of east London, is the UK's biggest high-technology hub. According to the Department for Business, Innovation and Skills, Tech City has doubled the number of technology businesses in this run-down area of London and created more than five hundred new jobs.

The creative buzz has attracted Google and Microsoft to set up business incubator units near Tech City's epicentre, the Old Street roundabout, appropriately dubbed "silicon roundabout".

Now, Goldsmiths University of London is re-branding itself to offer professional development and management education to aspiring silicon roundabout entrepreneurs. The university is opening an Institute of Management Studies in the autumn offering four specialist MSc courses in leadership and talent management, management of innovation, digital entrepreneurship and occupational psychology.

"We're not looking to attract graduates who want to be accountants or engineers; we're looking instead for people who want to be good leaders in areas like design and the digital media," says Frank Bond, director of IMS.

Bond points to role models like Kevin Ayres, former MD of LinkedIn UK and Ireland, who has recently been appointed Tech City talent champion and has launched a mentoring programme to put start-up businesses in touch with people who know the issues involved in raising venture capital and turning a bright idea into a product that makes money.

The first three Masters degrees are brand new and draw together academics from Goldsmith's Institute for Creative and Cultural Entrepreneurship. The MSc in occupational psychology has been running for the past 15 years and is accredited by the British Psychological Society. Bond, a former head of Goldsmiths' psychology department, says he aims to recruit up to 30 students for each Masters programme.

So what's his mission? "In recent years, I've seen most of Goldsmiths' departments, including arts and media, incorporate management into their curriculum. The IMS focus will be on teaching leadership, and about the techniques of attracting, retaining and developing individuals," he says.

Occupational psychology, the science behind HR, organisational development and change management, plays an important role across disciplines. "One reason we decided to launch our new institute was that we could get together people from computing design, digital new media and the Institute for Creative and Cultural Entrepreneurship," says Bond. The new institute will be housed in part of Goldsmith's new £8.2m arts complex, where it will be close neighbours with the visual arts department and new media laboratories.

Business links will play a key role in attracting students. Bond has good connections with the BBC's digital new media people. He is exploring closer links with Tech City and has built a special relationship with the worldwide HR consultancy Kenexa.

Based in London and Minneapolis, Kenexa's High Performance Institute regards itself as a strategic partner of Goldsmiths new IMS. Under a research collaboration Kenexa has invited Goldsmiths Masters students to work as interns in its institute. "Part of the rationale behind the IMS is the very high-level work Frank and the team at Goldsmiths have been commissioned to do for us," says Jack Wiley, president of the Kenexa High Performance Institute.

So what do students think of Goldsmiths' Institute of Management Studies? "The jobs market is pretty tough but closer relations with business will help identify opportunities for internships and work experience," says Alex Birch, a Goldsmiths MSc alumnus and associate director of the workplace research consultancy Ipsos Mori.

After graduating in 2005, Birch found his MSc was respected by employers and opened many doors into occupational psychology and HR. "My MSc provided a good introduction to the different areas of occupational psychology, such as ergonomics, employee assessment and selection. I specialised in occupational health and well-being and did my dissertation on the personal factors that shape people's experience of workplace stress," he says.

If all goes well, Goldsmiths will follow up its Masters courses with part-time and even distance-learning options.

Tech City may only be half an hour away by train and underground – but with a number of spin-off arts businesses beginning to bring regeneration to its native New Cross, Goldsmiths is in an ideal position to offer its expertise to the denizens of Tech City.

News
Susan Sarandon described David Bowie as
peopleSusan Sarandon reveals more on her David Bowie romance
Sport
Lewis Hamilton walks back to the pit lane with his Mercedes burning in the background
Formula 1
Arts and Entertainment
The new characters were announced yesterday at San Diego Comic Con
comic-con 2014
Sport
Arsenal supporters gather for a recent ‘fan party’ in New Jersey
football
PROMOTED VIDEO
Arts and Entertainment
No Devotion's Geoff Rickly and Stuart Richardson
musicReview: No Devotion, O2 Academy Islington, London
News
i100
News
Bryan had a bracelet given to him by his late father stolen during the raid
people
News
A rub on the tummy sprang Casey back to life
video
Sport
sportDidier Drogba returns to Chelsea on one-year deal
Arts and Entertainment
The Secret Cinema performance of Back to the Future has been cancelled again
film
Life and Style
Balmain's autumn/winter 2014 campaign, shot by Mario Sorrenti and featuring Binx Walton, Cara Delevingne, Jourdan Dunn, Ysaunny Brito, Issa Lish and Kayla Scott
fashionHow Olivier Rousteing is revitalising the house of Balmain
News
i100
Arts and Entertainment
Christian Grey cradles Ana in the Fifty Shades of Grey film
filmFifty Shades of Grey trailer provokes moral outrage in US
News
people
News
BBC broadcaster and presenter Evan Davis, who will be taking over from Jeremy Paxman on Newsnight
peopleForget Paxman - what will Evan Davis be like on Newsnight?
Life and Style
fashionCustomer complained about the visibly protruding ribs
News
newsComedy club forced to apologise as maggots eating a dead pigeon fall out of air-conditioning
Arts and Entertainment
Jo Brand says she's mellowed a lot
tvJo Brand says shows encourage people to laugh at the vulnerable
Life and Style
People may feel that they're procrastinating by watching TV in the evening
life
News
Tovey says of homeless charity the Pillion Trust : 'If it weren't for them and the park attendant I wouldn't be here today.'
people
Sport
Rhys Williams
commonwealth games
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs Student

Learning Support Assistant

£50 per day: Randstad Education Manchester Secondary: Experienced Learning Sup...

Teacher

£100 - £120 per day: Randstad Education Chelmsford: Are you a flexible inspira...

Graduate Accountant - Banking - Bristol - £140pd

£100 - £140 per day + competitive: Orgtel: Graduate Accountant - Banking - Bri...

Trainee Recruitment Consultants - Banking & Finance

£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...

Day In a Page

Evan Davis: The BBC’s wolf in sheep’s clothing to take over at Newsnight

The BBC’s wolf in sheep’s clothing

What will Evan Davis be like on Newsnight?
Finding the names for America’s shame: What happens to the immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert?

Finding the names for America’s shame

The immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert
Inside a church for Born Again Christians: Speaking to God in a Manchester multiplex

Inside a church for Born Again Christians

As Britain's Anglican church struggles to establish its modern identity, one branch of Christianity is booming
Rihanna, Kim Kardashian and me: How Olivier Rousteing is revitalising the house of Balmain

Olivier Rousteing is revitalising the house of Balmain

Parisian couturier Pierre Balmain made his name dressing the mid-century jet set. Today, Olivier Rousteing – heir to the house Pierre built – is celebrating their 21st-century equivalents. The result? Nothing short of Balmania
Cancer, cardiac arrest, HIV and homelessness - and he's only 39

Incredible survival story of David Tovey

Tovey went from cooking for the Queen to rifling through bins for his supper. His is a startling story of endurance against the odds – and of a social safety net failing at every turn
Backhanders, bribery and abuses of power have soared in China as economy surges

Bribery and abuses of power soar in China

The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
Commonwealth Games 2014: Highland terriers stole the show at the opening ceremony

Highland terriers steal the show at opening ceremony

Gillian Orr explores why a dog loved by film stars and presidents is finally having its day
German art world rocked as artists use renowned fat sculpture to distil schnapps

Brewing the fat from artwork angers widow of sculptor

Part of Joseph Beuys' 1982 sculpture 'Fettecke' used to distil schnapps
BBC's The Secret History of Our Streets reveals a fascinating window into Britain's past

BBC takes viewers back down memory lane

The Secret History of Our Streets, which returns with three films looking at Scottish streets, is the inverse of Benefits Street - delivering warmth instead of cynicism
Joe, film review: Nicolas Cage delivers an astonishing performance in low budget drama

Nicolas Cage shines in low-budget drama Joe

Cage plays an ex-con in David Gordon Green's independent drama, which has been adapted from a novel by Larry Brown
How to make your own gourmet ice lollies, granitas, slushy cocktails and frozen yoghurt

Make your own ice lollies and frozen yoghurt

Think outside the cool box for this summer's tempting frozen treats
Ford Fiesta is UK's most popular car of all-time, with sales topping 4.1 million since 1976

Fiesta is UK's most popular car of all-time

Sales have topped 4.1 million since 1976. To celebrate this milestone, four Independent writers recall their Fiestas with pride
10 best reed diffusers

Heaven scent: 10 best reed diffusers

Keep your rooms smelling summery and fresh with one of these subtle but distinctive home fragrances that’ll last you months
Commonwealth Games 2014: Female boxers set to compete for first time

Female boxers set to compete at Commonwealth Games for first time

There’s no favourites and with no headguards anything could happen
Five things we’ve learned so far about Manchester United under Louis van Gaal

Five things we’ve learned so far about United under Van Gaal

It’s impossible to avoid the impression that the Dutch manager is playing to the gallery a little