The tyranny of choice

In late 2009, we set up our small creative partnership, Mylo Design. With the principle founders all joining straight from University and the freelancing world, we certainly couldn't be faulted for our enthusiasm and excitement. From the outset, we questioned everything we did in an obsessive manner and with these questions came answers, and with these answers came progress made and bills paid.

 

The Switch: Beyond the children of the revolution

Marianne Abib-Pech talks to Ning Li, the founder of made.com

The perils of over-reliance

Never depend on one supplier – it will come back to haunt you, explains Will Wynne

Some lessons to be learnt, an interview with Syd Nadim

"Admitting you have faults, realising that the things you believed in turn out to be fallacy, appreciating that change is important - and that the change may have to come from you."

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech

Shareholders' agreements: an expense too far?

Incorporating a company is relatively quick, cheap and easy to do, but putting a shareholders’ agreement in place with your fellow shareholders can seem expensive and time consuming. Is it something that needs to be done early on in the lifecycle of a company or can it be put off until later?

Great people drive great business

A great company is driven by great people. It really is that simple. Often, when we think of the type of employees we want, we look for those who will get the job done - but really it is not about that at all. As the marketing guru Seth Godin claims, we do not want ‘cogs’, we want ‘linchpins’.

Securing investment and helping your business to grow

Once you’ve taken the plunge and turned your idea into a successful business, it’s likely that you’ll need to secure investment to help expand your company. But it’s not as simple as approaching potential investors and just walking away with the cash. You will need to know your company inside out and be prepared to justify what the money will be used for.

The Switch: when is the right time to leap from the corporate environment to entrepreneurship?

Marianne Abib-Pech ponders on the right time to go solo

Don’t let convention kill innovation

Modern Business has to a large extent become a paradox. As barriers to trade have been relaxed and technology has opened up global market places to the smallest of companies, for a variety of reasons, the conventions created by technology and business theory are killing innovation.

Tips of the trade (marks)

You've got your domain name, you've registered your company, so isn't getting a trade mark a waste of money? It's not so simple, says Carole Hailey

The Chinese bicycle problem

Not every idea is as good as it seems, explains James King

Spotting a niche in the market

The essence of entrepreneurship is in providing a service no-one else does, says Jamie Murray Wells

Message, what message?

Never underestimate the importance of keeping your brand message clear, according to Marco Geninazza

The Switch: how do you know?

Marianne Abib-Pech wants to know what makes an entrepreneur
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