Johnny Depp

Publishing: The art of selling books plumbs a new Depp

We're all used to famous types starting their own record labels; everyone from Ellen DeGeneres to Lily Rose Cooper (née Allen) has one. But what about having your own publishing imprint? HarperCollins has just announced that Johnny Depp will be in charge of a new imprint for it called Infinitum Nihil, which means "nothing lasts for ever", and shares its name with his production company. Perhaps publishing imprints are the new must-have. The US chef Rachael Ray and the comedian Chelsea Handler have them too.

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