Johnny Depp

Publishing: The art of selling books plumbs a new Depp

We're all used to famous types starting their own record labels; everyone from Ellen DeGeneres to Lily Rose Cooper (née Allen) has one. But what about having your own publishing imprint? HarperCollins has just announced that Johnny Depp will be in charge of a new imprint for it called Infinitum Nihil, which means "nothing lasts for ever", and shares its name with his production company. Perhaps publishing imprints are the new must-have. The US chef Rachael Ray and the comedian Chelsea Handler have them too.

First time for everything: Joining Twitter

Did I want to tell friends and a multitude of strangers what's on my mind every hour? To acquaint the world, electronically, with my every passing thought? Did I want to spend days thinking up brief, 140-character, smart remarks and posting them online? I didn't. But the Young Turks in Features talked me into it. Sign up here, they said, write a self-description, stick in a photo and send your first tweet – so I did.

Rango (PG)

The first 20 minutes of this are among the funniest and most brilliant of any animated movie I've seen. Johnny Depp voices, superbly, a hapless bulging-eyed chameleon named Rango who stumbles upon authority after lying – with his forked tongue – about an heroic past as a gunslinger. The drought-afflicted desert town of Dirt makes him their sheriff, though it's a poisoned chalice given that the place is actually run by a wily old tortoise who sounds (and looks) like John Huston. The script, by John Logan, unfolds a classic Western tale that leans heavily on the plot of Chinatown. Gore Verbinski and his visual consultant Roger Deakins work marvels, both in the animal characterisation and the parched desert scrubland where most of it takes place. What children will make of in-jokes about Hunter S Thompson and Clint Eastwood is anyone's guess, but they should enjoy the magnificent setpieces – one chase involving a giant metal-beaked hawk is priceless – while Johnny Depp's puckish, free-associating spiel has an eccentric charm all of its own. It's one of his greatest roles.

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Depp's Inferno

The actor is going to hell and back to star in a dramatisation of the life of Dante