Martin Sorrell

How to get ahead in advertising

Forty years ago, Charles and Maurice Saatchi founded the advertising agency that was to become one of the most glamorous and influential forces in the land. Their story is a parable for our time, says Peter York

Claire Beale on Advertising: In the L-shaped gloom, PR and adland must

When WPP's Sir Martin Sorrell pronounces on the state of the advertising industry – or, increasingly, industry in general – important people listen. So when he told the world last week that the current recession is going to be L-shaped (that's severe and prolonged) important people agreed. L-shaped it will be, then.