Simon Cowell

Rita Ora on The X Factor and being an ambassador to Kosovo

She's an honorary ambassador for Kosovo, Britain's most in-demand TV talent show judge, pop royalty at its glitziest, and now muse to one of London's top restaurateurs. How does all that work? Rita Ora lets John Walsh into her world

First night: The X factor; The Mayfair Hotel, London - Sharon Osbourne

When Peter Fincham, ITV’s director of television, unveiled the 10th series of The X Factor in a Mayfair hotel, he felt confident enough to take a swipe at the strike rate of its BBC1 rival, The Voice. “No other singing talent show on UK television has launched so many stars – or any stars,” he crowed.

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