News In a highly unusual move, Ed Miliband has induced the Daily Mail to grant him the right of reply to an article attacking him

In a highly unusual move, Ed Miliband has induced the Daily Mail to grant him the right of reply to an article attacking him. It is a right that  newspapers are understandably reluctant to concede, lest their columns be filled with nothing but the wailing replies from wronged politicians. But there again, it is unusual to attack a politician by going for his dead father.

Ian Burrell: Are the Tories trying to sell a party – or just a leader?

In the history of Tory advertising campaigns, yesterday's homage to David Cameron hardly ranks alongside such slogans as 1979's election-winning "Labour Isn't Working" or even 1992's "Tax Bombshell".

Splits appear in Tory election strategy team

Splits have emerged within David Cameron's top team over the influence of an adviser on the party's direction. Some shadow ministers are known to resent the casual style of Steve Hilton, the Tory leader's trusted strategy director, who is fond of sending them emails advising them "how to think".

Leading article: The year of real choice

The "long campaign" has been a feature of British politics since at least 1992, an election that in many ways provides a template for this year's choice. The Labour Government is modelling its strategy more or less explicitly on John Major's campaign for re-election, and some of the parallels are striking. Then, Neil Kinnock ran on the slogan of "time for change", just as David Cameron does now. The Conservative advertising campaign, launched yesterday to coincide with a speech by the party leader, and that staple of modern political communications, a message to Sun readers, were taglined simply, "Year for Change". The advertisements themselves had no other words, and Mr Cameron's Sun article and his speech did not provide much more of the "small print" that he promised us last year.

Steve Richards: The politics of ownership could define the next decade

The government realises that the issue cannot be busked forever

Steve Richards: Size should not be everything in Cameron's vision of a modern state

I have no doubt that he is genuinely interested in redistributing power

Cameron already knows his lines – but are they good enough?

Andy McSmith reveals the meticulous method behind Tory leader's speech-making

Tories wanted me as Mayor, says Robinson

Party turned to Boris after presenter rejected offer to run against Livingstone

Inside the Cameron vote machine

They work together, eat together and holiday together – and they expect to run Britain, reports Michael Savage

Steve Richards: The people's questions deserve big answers

These are heady days for voters demanding a transformation in the way Britain is governed. But our political masters are the most reluctant revolutionaries – reformers can't let the pressure drop

<a href="http://todayinpolitics.independentminds.livejournal.com/8077.html">Today in Politics: 'Tory cuts' attack is back - again</a>

In his three years as Tory leader, David Cameron consistently rejected pressure from inside his own party to promise tax cuts. There were two reasons: polling by his strategist Steve Hilton showed that, at the 2005 election, voters didn't believe the Tories would deliver the tax cuts they promised. Secondly, Gordon Brown always converted Tory pledges to cut taxes into "Tory spending cuts."

John Rentoul: The handbrake turn that kills Prudence

A new recklessness could do the trick for Labour at the next election, for the voters still trust Brown as a safe pair of hands

Cameron hires PR firm to get inside pretty little heads of female voters

His wife Samantha is the political spouse that most women relate to, according to polls. But in an attempt to reach out personally to female voters, David Cameron has enlisted the help of a marketing firm which advises clients how to relate to women.

James Delingpole: Dave's centrist hair is no electoral stunt. It's vanity

Shortly after his party's stunning victory in the Crewe by-election, I can exclusively reveal, Dave Cameron was summoned to a top secret strategy meeting by his balding, crop-headed guru Steve Hilton.

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General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

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Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence
Public relations as 'art'? Surely not

Confessions of a former PR man

The 'art' of public relations is being celebrated by the V&A museum, triggering some happy memories for DJ Taylor
Bill Granger recipes: Our chef succumbs to his sugar cravings with super-luxurious sweet treats

Bill Granger's luxurious sweet treats

Our chef loves to stop for 30 minutes to catch up on the day's gossip, while nibbling on something sweet
London Marathon 2015: Paula Radcliffe and the mother of all goodbyes

The mother of all goodbyes

Paula Radcliffe's farewell to the London Marathon will be a family affair
Everton vs Manchester United: Steven Naismith demands 'better' if Toffees are to upset the odds against United

Steven Naismith: 'We know we must do better'

The Everton forward explains the reasons behind club's decline this season
Arsenal vs Chelsea: Praise to Arsene Wenger for having the courage of his convictions

Michael Calvin's Last Word

Praise to Wenger for having the courage of his convictions