Perfect match: How the crossover between fashion and art inspires

Even the most rarefied of fashion designers is unlikely ever to describe him or herself as an artist. That would be rushing in where angels fear to tread. Art is art – a highbrow and only ever a coincidentally commercial pursuit – fashion is fashion, catering to the pretty, privileged and vain. Or so any purists out there might argue. It's a far from modern view, though. Witness the Louis Vuitton flagship store that opened on London's New Bond Street earlier this year with its Michael Landy kinetic sculpture, Damien Hirst monogrammed medicine chest and hugely successful bags designed in collaboration with Takashi Murakami to see how these two apparently very different disciplines benefit one another. Or how about the Prada Foundation in Milan, home to some of the most innovative artworks of the age. The brains behind it – Miuccia Prada and her husband, Patrizio Bertelli – are presumably more than a little aware that if designer fashion is aspirational, fine art is even more so and any association only serves to heighten the outside world's perception of a brand's status and power.

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