A Danish holiday company has hit upon an interesting marketing tactic to shore up its sales - while simultaneously reversing the problems caused by Denmark's ageing population in the process.
Holiday company Spies, part of the Thomas Cook Group, has launched its new 'Do it for Mom' campaign, a tongue-in-cheek promotion that encourages older women without grandchildren to buy active holidays for their children.
The idea is that by going on an active holiday to a sunny country (Danes apparently have 50 per cent more sex when they travel abroad), their sex drives and fertility will increase, and the parents will finally be able to get some grandchildren.
Only 20 countries in the world have a lower birth rate than Denmark
Spies also hopes that their campaign will do some good for the nation - Denmark has a low birth rate, with 10 children being born per 1,000 people every year, the lowest in the Nordic region.
Love and sex news: in pictures
Love and sex news: in pictures
1/10 'Female Viagra' approved
A drug dubbed the ‘female Viagra’ has finally been approved by the US Food and Drug administration but concerns have been raised over the drug’s possible side effects. Flibanserin, produced by Sprout Pharmaceuticals, was approved by the FDA on the third application in five years – after twice failing over concerns regarding possible side-effects.
2/10 Grindr users surveyed on sexual preferences
Grindr users are not that gay, at least according to a new survey. More than 300 users on the gay dating app, contacted by Pink News as part of an informal study, did not identifying as exclusively attracted to men. The study used the Kinsey scale, based on the work of sexologist Alfred Kinsey, which ranges from 0 (exclusively straight) to 6 (exclusively gay) and also allows identification as asexual (X). Pink News found that the average answer was around five, with the most frequent answer being five, followed by six and then four when they contacted users from their office in central London.
3/10 Watching porn does not cause negative attitudes to women
The average porn user may have more egalitarian views towards women than non-users, a contentious new study has suggested. Researchers at Western University in Canada have even argued that many pornography fans might be “useful allies” in women’s struggles for equality in the workplace and in public office. They reported in the Journal of Sex Research that the 23 per cent of people who said they had watched an “X-rated” film during the previous year were no more or less likely to identify as feminists than those who did not watch porn.
4/10 The characteristics of men who pay for sex
Men who pay for sex share similar traits to rapists and sex offenders, according to new research. A study from University of California, Los Angeles (UCLA), claims that men who have sex with female sex workers feel less empathy for them than men who do not buy sex. Part of this reason is due to the fact that they view them as "intrinsically different from other women,” according to the authors.
5/10 How much sex we have (and how much we'd like)
As a nation, we don’t have as much sex as we would like, a survey has (somewhat unsurprisingly) confirmed. In a poll of 1523 people by YouGov, 64 per cent of Britons said they would wish to have sex at least a few times a month. The same sample said that only 38 per cent had sex at least a few times a month. In addition, 10 per cent said they wished to have sex every day, a goal which only 1 per cent admitted reaching.
6/10 One per cent of Britons 'have never felt sexually attracted to anyone at all'
An estimated 1% of Britons have almost no interest in sexual activity, according to researchers. The identity, which describes rarely or never experiencing sexual attraction, has moved from a diagnosis of mental disorder in the past to a sexual orientation in its own right today. As public interest in “asexuality” grows, researchers at Glasgow University have found that romance and intimacy is still very much on the cards for those who take the label.
7/10 Women really are more attracted to men who make them laugh
Researchers at an American university have claimed that humour is a key factor in human “sexual selection”, with women appearing to be more attracted to men who make them laugh. Jeffrey Hall, an associate professor of Communication Studies at the University of Kansas, found that when two strangers meet, the more times a man tries to be funny and a woman laughs, the more likely she is to be interested in dating. The reverse was not true for women who attempted humour, according to his study “Sexual Selection and Humour in Courtship: A Case for Warmth and Extroversion,” which has been published in the Evolutionary Psychology journal.
8/10 What makes a perfect penis?
Scientists have now answered one of these great unknowns. According to a new study, “general cosmetic appearance” is the most important penile aspect when it comes to what women value down there. This is swiftly followed by the appearance of pubic hair, penile skin, and girth. Length comes in at number six, with the look of the scrotum trailing closely behind. The least important facet of the phallus, say the scientists, is the “position and shape of meatus”, the vertical slit at the opening of the urethra.
9/10 Students who marry after studying the same subject
Picking a university subject is already difficult enough for young people. But here’s an extra piece of data to weigh on your decision: you may be picking a life partner as well. Dan Kopf of the blog, Priceonomics, analysed US Census data and found that the percentage of Americans who marry someone within their own major is actually fairly high. About half of Americans are married, according to the 2012 American Community Survey (part of the Census). And about 28 per cent of married couples over the age of 22 both graduated from college. (The survey didn’t recognise same-sex marriages for the 2012 data, but it will for 2013 onwards, says Kopf).
Sean Gallup/Getty Images
10/10 Half of divorcees had doubts on their wedding day
Over half of divorcees considered abandoning their husband or wife-to-be at the altar on their wedding day, a new study has revealed. On top of likely worrying about wedding favours and making sure guests behave on their big day, 49 per cent of divorcees admitted they were unsure before the ceremony that their marriage would last. Some 15 per cent of divorcees polled said they were so wracked with doubt that they felt physically sick in the run up to their wedding.
Joe Raedle/Getty Images
As if the promise of long-awaited grandchildren wasn't enough to persuade Denmark's elderly to buy their children holidays, Spies has thrown a couple of incentives in as well.
If elderly parents donate to their child's holiday, Spies will give a discount of up to 1000 Danish kroner (£100) off the cost of the holiday if it's booked.
And the first 100 couples who take their parents up on their offer and book the holiday will receive an 'activity package' consisting of a bottle of champagne, massage oil and protein bars to fuel all the baby-making.
It's not clear whether a marketing stunt like this will be the answer to Denmark's ageing problems, but at the very least it could create some very happy new grandparents.