The ultimate destination

There are luxury resorts, vast shopping malls and exquisite restaurants waiting for you in Dubai, a holiday paradise

Those in the know, go in July and August when the delights of Dubai are much better value – so get more luxury, more attractions, more entertainment and more family fun, but for less by booking now.

Dubai is unique – it is the ultimate holiday paradise with its stunning resorts, glorious golden beaches, breathtakingly vast shopping malls, unparalleled service, global dining experiences and fantastic family fun ranging from worldclass water parks to indoor adventure attractions.

Where else can you ski indoors on real snow, enjoy the thrill of ultimate adrenalin-pumping water rides, shop-’til-youdrop at massive outlet malls and in the bustle of an authentic souk, dine at Michelin-star restaurants, snorkel and scuba dive in a vast aquarium and enjoy the culturally fascinating month long festival of Ramadan.

While we are all familiar with the soaring skyline and the fact that Dubai boasts the only 7-star hotel in the world, you may not know that it can also be a great value destination. But you need to book now if you want to experience all these ultimate attractions for some equally amazing prices.

In the low season of July and August many of Dubai's exceptional hotels offer substantial discounts on accommodation with half-board upgrades, free kids places, extra nights or promotions on dining and events.

As you would expect from the ultimate desert destination, sunshine is guaranteed but you won’t find it uncomfortable as everywhere is climate-controlled – even some swimming pools.

Summer is also a time when Dubai is brought alive with some amazing not-to-be-missed annual events. The three-day festival of Eid brings tourists and locals together for late-night celebrations and vast banquets. Then from 2 August to 5 September the Dubai Summer Surprises festival is a month-long event, which features superb discounts and promotions at over 6,000 shops, plus music and entertainment.

So if, like many travellers, you have had Dubai on your must-visit list of places to enjoy, but thought that it was a destination that was beyond your budget, visit your travel agent for some great value breaks in July and August. But book soon, prices start to rise in September.

Find out more visit summerisdubai.com