Would you enroll your child in a frequent flyer program?
Tuesday 23 November 2010
Indian carrier Kingfisher Airlines has launched a frequent flyer program for flyers as young as three years old, becoming the latest airline to try to tempt children (and parents) onto its aircraft.
Kingfisher's new Little Wings program allows children to earn King Miles points and even comes with a "life-like" passport which is stamped and autographed onboard the aircraft by the captain every time a member flies.
The points are added to the parents' account (meaning at least one parent must be a member of the grown-up program, King Club) and can be spent on flights at a reduced rate of 50% for child flights or toys such as PlayStations and Barbie dolls.
If they fly regularly, pint-sized guests can look forward to exclusive merchandise such as caps, T-shirts, bags, and wrist watches, up until the age of 12.
Although the idea of children in a frequent flying program sounds a little fantastical, keeping parents loyal through their children is one of the oldest tricks in the marketing book, so it's no surprise that some airlines have jumped on the bandwagon.
Emirates' Skysurfers program has been in existence since 2003 and is billed as the "coolest way to fly," with its own child-friendly website for the airline's younger guests and a dedicated TV channel on board.
Lufthansa operates JetFriends, a program for kids and teens to the age of 17, which provides an insight into the workings of the airline and offers all the benefits of the adults' Miles & More club.
The Matmid Kids frequent flyer program from El Al, meanwhile, offers specially designed membership cards and a booklet with discounts and entertainment suggestions tailored to the audience.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Jeremy Clarkson 'sees no problem' with his racist language on Top Gear, says BBC
- 2 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 4 London restaurant 34 creates champagne glass modelled on Kate Moss’ left breast
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
Bin bag full of cats' heads discovered near Manchester's Curry Mile
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...
£17K OTE £30K: Charter Selection: Highly successful and innovative specialist...
£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...
£23,000: Sauce Recruitment: A global leader in sports and entertainment is now...