Editor's letter: One final push to hit £500,000 for Africa’s elephants

The world has noticed the plight of the elephant; and this week, the world came together to act


For the past couple of months you have been reading in our pages about the horrors of the illegal ivory trade. Poaching has led to the mass slaughter of elephants in Africa, so that the possibility of them becoming extinct within a decade is terrifyingly real. Last year, we decided this situation was so urgent it should be the focus of our campaign.

If there were times when we cavilled at the thought of another double-page spread with pictures of large dead mammals, after this week I can safely say we’ve no regrets.

Your response has been extraordinary and is very deeply appreciated by the team at Space for Giants, the charity we have been raising money for. What’s more, the world has noticed; and this week, the world came together to act.

On Thursday, leaders from around the world gathered in London’s Lancaster House to declare that enough is enough. The turnout was exceptional, from heads of state to royalty to our own Foreign Secretary and Prime Minister. Together they pledged action on many of the themes we have been campaigning for: from reducing demand through education to combating corruption through better legislation.

As Max Graham, the CEO of Space for Giants has said, it is just possible that 2014 will be remembered as the year that Africa’s elephants were saved from extinction. But partly because that outcome is far from certain, and partly because of the psychological boost Max’s team would get from it, we want to raise another £30,000 or so and hit the £500,000 mark.

Of course most landmarks are arbitrary. But some are more arbitrary than others. To reach half a million – a record total for this newspaper, and going on for double that of our last annual campaign – wouldn’t just be a great feeling for those of us in the office. It would, more importantly, be a huge and psychologically precious boost for the tireless charity workers who are saving these beautiful mammals from extinction.

I am of course hugely grateful to our colleagues on the London Evening Standard, The Independent on Sunday, and i for all their support. Above all, on behalf of all of us, I’d like to thank you and your fellow readers for your immense generosity – and also, if I may, to ask for your support in this final push.

So far we’ve raised just under £470,000. That includes a fantastic day on Thursday, when we raised a record amount in a single day. Now we need just £30,000 more to hit that half a million mark. Please consider donating if you haven’t already, and play your part in saving Africa’s beautiful elephants from extinction.

Thanks for all your support, and have a great weekend.

To donate now, go here

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Ashdown Group: C#.Net Developer - C#, ASP.Net, PHP, HTML, JavaScript, CSS

£30000 - £35000 per annum: Ashdown Group: C#.Net Developer - C#, ASP.Net, HTML...

Recruitment Genius: Business Support Administrator - Part Time

Negotiable: Recruitment Genius: This is an opportunity to join the South West'...

Recruitment Genius: Business Development Executive - OTE £40,000

£25000 - £40000 per annum: Recruitment Genius: An expanding business based in ...

Recruitment Genius: Field Sales - Business Broker - Scotland

£35000 - £40000 per annum: Recruitment Genius: As an award winning and leading...

Day In a Page

Read Next

The Top Ten: Words In Christmas Carols That Ought To Be Revived

John Rentoul
Polish minister Rafal Trazaskowski (second from right)  

Poland is open to dialogue but EU benefits restrictions are illegal and unfair

Rafal Trzaskowski
Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Could cannabis oil reverse the effects of cancer?

Could cannabis oil reverse effects of cancer?

As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

The Interview movie review

You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
Serial mania has propelled podcasts into the cultural mainstream

How podcasts became mainstream

People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
Jesus Christ has become an unlikely pin-up for hipster marketing companies

Jesus Christ has become an unlikely pin-up

Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
Rosetta space mission voted most important scientific breakthrough of 2014

A memorable year for science – if not for mice

The most important scientific breakthroughs of 2014
Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

Christmas cocktails to make you merry

Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
5 best activity trackers

Fitness technology: 5 best activity trackers

Up the ante in your regimen and change the habits of a lifetime with this wearable tech
Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

Paul Scholes column

It's a little-known fact, but I have played one of the seven dwarves
Fifa's travelling circus once again steals limelight from real stars

Fifa's travelling circus once again steals limelight from real stars

Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
Frank Warren column: 2014 – boxing is back and winning new fans

Frank Warren: Boxing is back and winning new fans

2014 proves it's now one of sport's biggest hitters again
Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas